Director, Marketing and Advertising

Director of Marketing – Ithaca Platform Location: Ithaca, New York Reports To: President/Owner, Maguire Auto Group Employment Status: Full-Time | Leadership Position Summary Maguire Auto Group is seeking a strategic, results-driven Director of Marketing to lead marketing initiatives across its Ithaca platform of dealerships.

Reporting directly to the President/Owner, this position develops and executes strategies that strengthen brand awareness, drive vehicle sales and fixed operations growth, improve customer engagement, and maximize marketing return on investment. The ideal candidate combines analytical leadership, business acumen, and strong dealership collaboration.

Essential Duties and Responsibilities

Marketing Strategy and Leadership Develop integrated marketing strategies, annual plans, budgets, priorities, and measurable objectives aligned with dealership goals. Advise General Managers and department leaders; maintain consistent branding and customer experience across the platform. Identify market trends, competitive opportunities, and innovative growth strategies.

Digital Marketing and Advertising Direct SEO, paid search, social media, websites, television, radio, print, and community advertising. Build campaigns to generate qualified leads, showroom traffic, vehicle sales, and fixed operations revenue. Use CRM and marketing analytics to improve customer acquisition, conversion, and retention; ensure legal and manufacturer advertising compliance.

Budget Management and Performance Manage marketing budgets and allocate resources based on effectiveness and return on investment. Track cost per lead, customer acquisition cost, conversion rates, and campaign performance; report findings to the President/Owner. Evaluate advertising expenditures and oversee manufacturer co-op opportunities.

Dealership Collaboration and Business Development Partner with sales and fixed operations leadership to align marketing with dealership priorities. Support new and used vehicle sales, service, parts, collision repair, customer retention, product launches, and events. Coordinate community partnerships and collaborate with Human Resources on employer branding as needed.

Vendor and Team Leadership Lead agencies, media partners, vendors, and assigned marketing personnel; establish expectations and assess results. Negotiate agreements and promote accountability, innovation, and continuous improvement. Page Break Director of Marketing – Ithaca Platform Minimum Qualifications Bachelor's degree in Marketing from an accredited college or university.

3–5 years of experience leading marketing programs, including strategy, campaign execution, budget management, and performance analysis. Experience with digital and traditional marketing, measurable business results, and executive collaboration. Strong leadership, communication, analytical, and organizational skills.

Preferred Qualifications

(not required) Marketing leadership experience in automotive retail or a multi-location business. Knowledge of vehicle sales, fixed operations, customer retention, and dealership marketing programs. Experience with Google Analytics, Google Ads, Meta advertising, SEO, CRM systems, and marketing automation. Experience managing agencies, vendor relationships, and manufacturer marketing programs.

Key Performance Indicators Marketing ROI: Financial effectiveness of advertising investments. Lead Generation: Volume, quality, and conversion of marketing-generated opportunities. Sales and Service Growth: Marketing contribution to vehicle sales and fixed operations. Customer Acquisition and Retention: Efficiency and long-term customer engagement.

Brand Performance: Market awareness, customer engagement, and competitive positioning. Budget Management: Accountability and efficient allocation of resources. Specific performance goals will be established with the President/Owner. Salary Range: $80,000-$85,000 Additional Requirements Work primarily within the Ithaca platform, with travel between assigned dealerships.

Attend occasional evening or weekend events and company activities. Maintain a valid driver’s license and perform essential job functions, with or without reasonable accommodation. Equal Employment Opportunity Maguire Auto Group is an Equal Opportunity Employer committed to equal employment opportunities in accordance with applicable federal, state, and local laws.