Performance Marketing Specialist

Job Title: Performance Marketing Specialist (Google, LinkedIn & Meta Ads) Requirements: 3–5 years of experience in performance marketing with proven success in Google Ads, LinkedIn Ads, and Meta Ads. Expertise in audience segmentation, media buying, campaign optimization, and funnel strategy. Strong knowledge of Google Ads Editor, Google Tag Manager, Meta Business Suite, and GA4.

Proficient in ad copywriting, creative briefing, and collaboration with design teams. Excellent analytical, project management, and communication skills.

Key Responsibilities

1.Google Ads Campaigns Plan, execute, and optimize campaigns across Search, Display, YouTube, Shopping, and Performance Max. Conduct keyword research, build audience targeting, and run A/B tests on ad copy and extensions. Set up conversion tracking, enhanced conversions, and remarketing using Google Tag Manager. Monitor and report on campaign performance metrics including CTR, CPC, conversion rate, and ROAS.

2.LinkedIn Ads (B2B Focus) Create and manage Sponsored Content, Lead Gen Forms, Message Ads, and Text Ads targeting decision-makers. Develop and manage job-title, industry, company-size, and ABM-based targeting strategies. Optimize lead generation campaigns to reduce CPL and improve lead quality. Align LinkedIn campaigns with sales goals and B2B funnel stages.

3.Meta Ads (Facebook & Instagram) Manage campaigns across Traffic, Engagement, Conversions, Lead Generation, and Retargeting objectives. Create and test custom audiences, lookalike audiences, and interest/behavior-based targeting. Optimize creatives, placements, and bidding strategies for campaign effectiveness. Track performance through Meta Events Manager and troubleshoot pixel tracking issues.

4.Analytics & Reporting Develop real-time dashboards using GA4, Looker Studio, and platform-native tools. Generate weekly and monthly reports with insights and recommendations. Conduct full-funnel analysis and multi-channel attribution modeling. Use data to guide budget allocation and scaling decisions. 5. Analytics & Reporting Develop real-time dashboards using GA4, Looker Studio, and platform-native tools. Generate weekly and monthly reports with insights and recommendations. Conduct full-funnel analysis and multi-channel attribution modeling. Use data to guide budget allocation and scaling decisions. 6.Campaign Strategy & Execution Plan and execute full funnel paid campaigns aligned with business objectives. Coordinate with creative, content, and web teams to develop ad assets and landing pages. Forecast budgets, manage spends, and adjust campaigns to meet KPIs and ROI goals. Maintain testing frameworks and implement continuous optimizations.