Sales Manager

Position Overview

The Hotel Sales Manager plays an important role in driving room revenue and occupancy across The Killarney Park and The Ross hotels, with a particular focus on developing business from the domestic and international markets. The role is responsible for identifying, developing and converting new business opportunities across corporate, leisure, meetings and events, group, and other relevant market segments.

Working closely with the Director of Sales & Marketing, Revenue, Reservations and the wider hotel teams, the Hotel Sales Manager will focus on generating new business, strengthening existing client relationships and maximising opportunities to drive occupancy and revenue across both properties. This is a hands-on, client-facing sales role suited to a motivated hospitality professional with a strong commercial mindset, excellent relationship-building skills and a passion for developing new business.

The successful candidate will have the opportunity to grow their sales experience, develop their own portfolio of accounts and build the skills required to progress their career within luxury hotel sales.

Key Responsibilities

1. Business Development & Revenue Generation

• Proactively identify, develop and secure new business opportunities across the domestic market.
• Drive room revenue and occupancy across all relevant market segments, including corporate, leisure, group, meetings and events.
• Develop new accounts and grow existing business to generate incremental room nights and revenue for both hotels.
• Actively promote the hotels’ accommodation, meeting rooms, private dining and event facilities to prospective clients.
• Identify opportunities to generate business during need periods, supporting the hotels in maximising occupancy throughout the year.
• Work towards agreed individual sales targets, room night production and revenue objectives.
• Develop a strong understanding of the hotels’ facilities, services, positioning and unique selling points to maximise sales opportunities.

1. Corporate, Group & Meetings Business

• Identify and develop relationships with domestic corporate clients, local and regional businesses, professional organisations and relevant industry contacts.
• Proactively target companies and organisations requiring accommodation for business travel, meetings, training, conferences and corporate events.
• Generate enquiries and convert opportunities for meeting rooms, residential meetings, group accommodation and other relevant business.
• Respond to sales enquiries in a timely and professional manner, preparing proposals and following up to maximise conversion.
• Work closely with the Reservations, Revenue and Events teams to ensure enquiries are handled efficiently and opportunities are converted into confirmed business.
• Build relationships with event organisers, meeting planners, travel bookers and other relevant business contacts.
• Maintain regular contact with existing accounts to encourage repeat business, referrals and long-term partnerships.

1. Account Management & Client Relationships

• Establish and maintain strong working relationships with existing and prospective clients across the domestic market.
• Conduct regular sales calls, client meetings, presentations and property visits to generate new business and strengthen existing relationships.
• Organise and conduct site inspections, showcasing the hotels’ accommodation, meeting facilities and overall guest experience.
• Maintain accurate records of client interactions, sales activity, opportunities and account development.
• Identify opportunities to increase production from existing accounts and develop relationships with new decision-makers.
• Represent both hotels professionally, ensuring all client interactions reflect the standards and reputation of the properties.

1. Sales Activity, Reporting & Performance

• Maintain a proactive programme of sales calls, client appointments, follow-ups and business development activity.
• Monitor individual sales performance against agreed targets, identifying opportunities to improve production and conversion.
• Prepare regular sales activity reports, account updates and pipeline forecasts for the Director of Sales & Marketing.
• Maintain accurate and up-to-date account information, sales leads and activity records within the hotel’s sales systems.
• Monitor local market activity and competitor developments to identify potential opportunities for both hotels.
• Work with the Revenue team to understand occupancy patterns, need periods, business mix and opportunities to drive additional room revenue.
• Ensure all sales activities are organised, measurable and focused on generating tangible commercial results.

1. Cross-Departmental Collaboration

• Work closely with the Director of Sales & Marketing to implement agreed sales initiatives and achieve the hotels’ commercial objectives.
• Collaborate with Revenue and Reservations to identify opportunities, manage enquiries and support occupancy growth.
• Liaise with the Events and operational teams to ensure a smooth transition from initial enquiry through to the delivery of confirmed business.
• Maintain a strong understanding of availability, pricing, packages and relevant sales offers to ensure opportunities are presented effectively.
• Share client feedback, market insights and emerging business opportunities with the wider team.
• Contribute positively to departmental meetings, sales initiatives and ongoing efforts to improve commercial performance.

Qualifications

& Skills Essential

• Previous experience in hotel sales, hospitality, account management or a customer-facing commercial role.
• A genuine interest in business development, sales and building long-term client relationships.
• Strong communication, negotiation and interpersonal skills.
• A proactive approach to identifying opportunities and converting enquiries into business.
• Good organisational skills, with the ability to manage multiple accounts, sales leads and follow-up activities.
• A commercially minded approach, with an understanding of the importance of room revenue, occupancy and business generation.
• Confidence in conducting client meetings, sales presentations and hotel site inspections.
• Strong attention to detail and the ability to maintain accurate sales records and reports.
• Proficiency in Microsoft Office and confidence using sales or hotel operating systems.
• A professional manner and the ability to represent luxury hotel properties with confidence. Preferred
• Experience in a hotel sales department, ideally within an upscale or luxury hotel environment.
• Exposure to corporate accommodation, meetings and events, group business or leisure sales.
• Familiarity with hotel reservation and sales systems, such as Opera or a comparable CRM platform.
• A third-level qualification in Hospitality, Business, Sales or a related discipline.
• An existing network of domestic corporate contacts or experience developing business within the Irish market. Working Conditions
• Based on-property, with regular domestic travel for client meetings, sales calls, appointments and business development activities as required.
• Flexibility to attend occasional client events, networking functions and meetings outside standard working hours.
• A collaborative working environment, with regular interaction across Sales & Marketing, Revenue, Reservations, Events and hotel operations. Personal Attributes
• Proactive, ambitious and motivated to achieve sales targets.
• Confident in building relationships and developing new business opportunities.
• Commercially aware, with a strong focus on driving room revenue and occupancy.
• Professional, personable and comfortable representing a luxury hospitality brand.
• Organised, self-motivated and disciplined in managing sales activity and follow-ups.
• Collaborative in approach, with the ability to work effectively across departments.
• Eager to learn, develop and take on increasing responsibility as experience and performance grow.
• Passionate about hospitality, client relationships and delivering exceptional guest experiences. Career Development This role offers an excellent opportunity for an ambitious hospitality professional to strengthen their sales expertise within two established luxury hotel properties. With direct exposure to business development, account management, revenue generation and commercial strategy, the successful candidate will have the opportunity to develop their skills and demonstrate their potential for future progression within the Sales & Marketing function.