User Growth Associate, Singapore Marketing

Identify opportunities and execute projects that result in areas of User Growth for the overall platform, and/or achieve specific platform objectives (traffic, user acquisition, churn reactivation, retention, order or GMV-driving initiatives), through user identification and prioritisation of target audience, proposing optimal voucher mechanics/landing pages/messaging, result analysis, and subsequent campaign re-iteration Collaborate with internal and external cross-functional teams, to understand key levers of other Shopee programs to drive specific outcomes Responsible for budget management, target setting and campaign performance Develop and execute gamification strategies to acquire new players, engage existing players, with the end-goal of driving traffic retention and increase time spent in-app Review and analyse brand health tracking results and identify key areas for brand performance and new growth opportunities Support the delivery of local and regional research projects (questionnaire design, link testing, scripting, data analysis) that translate to actionable recommendations that have strong implications for the business Support digital media campaign execution that generates brand awareness, user retargeting and sales across Google, social media platforms and programmatic channels Work with in-house creative teams to develop assets required for digital media campaigns Assist in Search Engine Optimization (SEO) strategies and work on improvement plans with the regional SEO team (E.

g., keyword expansion and optimisation) Bachelor’s Degree in Business, Marketing, or equivalent Prior industry experience in e-Commerce, tech, or digital marketing Familiar with A/B testing, and proficient in quantitative analysis as well as performance metrics Enjoys working in a dynamic environment and possess ownership of your projects Strong analytical, critical thinking, and problem-solving abilities Proficient in Microsoft Office and/or Google suite