Senior Social Media & Influencer Executive

Stay updated with emerging social media platforms, trends, formats, content styles, and audience behaviours , particularly on Instagram and LinkedIn. Plan and execute engaging short-form content , including Reels, videos, social posts, and other platform-specific formats. Identify relevant influencers and content creators aligned with the brand's target audience and positioning.

Manage end-to-end influencer collaborations , including identification, outreach, briefing, negotiation, coordination, content approvals, and execution. Coordinate with creative, influencer, and digital agencies to ensure timely delivery of campaigns and content. Develop influencer briefs and ensure that brand messaging and campaign objectives are effectively translated into creator content.

Be comfortable with shooting and coordinating short-form video content , including basic understanding of framing, lighting, scripting, shooting, and content presentation. Work closely with internal teams to develop creative concepts and social-first content ideas. Monitor social media trends and identify opportunities for the brand to participate in relevant conversations and formats.

Track influencer and social media campaign performance and provide insights for improving future campaigns. Maintain strong relationships with influencers, creators, agencies, and other external partners. Support the execution of social media campaigns, launches, activations, and brand initiatives.