In-Home Care Sales Rep / Liaison

Description Why this role exists Care. Works Health Services aims to add $800?K–$1?M in new private-pay revenue and expand its referral footprint across Orange County’s senior-living communities, hospitals, and long-term-care (LTC) insurers. The role converts high-quality referrals into long-term, high-retention clients.

4–12-Month Performance Objectives: Priority outcome- Success target- Time-frame Generate billable hours: Add approx 120 net new billable hours every month after 12-wk ramp-up by Months: 4–12 Referral velocity: Capture 8–10 qualified referrals / week by Months 4 and onward Conversion rates: =50% of referrals advance to in-home assessments, 50% should sign, averaging 25 billable hours per new client by Month 4 onward Referral network relationships: Add 8-10 new partners each month and manage relationships- Continuous Retention & satisfaction: 97% clients say on for at least 90 days or longer The Day to Day Duties Operating Rhythm Daily (M-F): See 75 "faces"/wk via drop-ins to referral sources, Make 10-20 phone calls to referral sources, email, answer inquiry calls Log 100 % of activity notes in Well.

Sky/Clear. Care CRM before EOD. Triage inquiry calls and make calls to prospects and schedule assessments. Weekly One in-office day for territory, prospect & referral-source planning. Perform 4-5 on-site consults/assessments; sign 2+ new clients / week. Host 1 lunch-and-learn Review funnel metrics and next-week plan with leadership.

Monthly / Quarterly Analyze pipeline, hour-growth, conversion KPIs; reset goals. Attend industry mixers / sponsor community events (self-approved up to $250/mo). Success KPIs 120 net new billable hours / mo (after ramp-up). =?75 face-to-face touches / wk. 8-10 referrals per week to 4-5 assessments to 2+ signed clients / wk.

10 new referral sources / mo. 97%+ client retention at 90 days. CRM notes: 100?% same-day entry. Tools & Resources Leads are provided Well. Sky/Clear. Care CRM G-Suite & Slack Company laptop, smartphone, mileage reimbursement Typical Challenges Crowded OC home-care market Private-pay & LTC payer complexities Ever-changing discharge or care start timelines Traffic across Orange County There will be after-business hours and weekend assessments.

Decision Latitude: Decision & Authority Pricing / discounts: Approve within rate schedule Service start & hours: Full authority at sign-up Territory planning: Self-directed Event sponsorships: Up to $250/mo without extra approval Compensation & Benefits Competitive base salary Scalable commission: After 400 weekly billable hours, earn $0.

50–$1.00 per additional hour (from your referrals, in house leads don't count) Bonuses: Three tiers based on first-month hours per new client Mileage reimbursement, laptop, phone 50?% employer-paid medical, 100?% dental, concierge doctor membership 10 days PTO + 6 holidays Professional-development membership Mission Impact By adding predictable, high-quality billable hours and nurturing trusted referral relationships, you’ll directly drive Care.

Works toward its $800?K–$1M revenue goal, empowering caregivers to deliver exceptional, relationship-centered care to Orange County seniors.

Requirements

Must-Have Qualifications MSW degree 3+ yrs healthcare sales / outreach success Valid CA DL + reliable transport CRM proficiency (Well. Sky/Clear. Care preferred) Empathy, resilience, consultative-selling skills Nice-to-have: OC referral network Gerontology / geriatric certifications LTC-insurance fluency