SEO Specialist

• Develop and execute effective SEO strategies to increase organic traffic and search engine rankings

• Stay current with and apply AI-driven SEO trends, including generative search experiences (SGE), machine learning algorithms, and semantic search
• Conduct keyword research, competitor analysis, and technical audits
• Optimize on-page elements (meta tags, URLs, headings, internal linking) and off-page strategies (link building, outreach, etc.)
• Monitor and analyze site performance using tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, etc.
• Collaborate with content creators to ensure alignment with SEO and AI-driven search behaviors
• Create clear, actionable reports and performance summaries for stakeholders and clients
• Ensure all SEO activities align with the latest search engine guidelines and updates Requirements
• Strong expertise in SEO fundamentals (on-page, off-page, technical)
• In-depth understanding of how AI is impacting SEO (e.g., Google's AI search updates, SGE, Rank. Brain, BERT, MUM)
• Familiarity with SEO tools: Google Search Console, Google Analytics, Screaming Frog, Ahrefs, SEMrush, SurferSEO, etc.
• Ability to interpret data and make data-driven decisions
• Strong communication and project management skills
• Proven success in managing SEO for multiple clients in an agency setting