HubSpot Marketing Specialist

Overview

Lead. Advisors is hiring a Senior Hub. Spot Marketing Specialist to own marketing email and newsletter production end-to-end, plus all list management, across the Lead. Advisors brand and sub-brands. You'll build, QA, and send campaigns in Hub. Spot, keep our lists clean and compliant, protect deliverability, and report on what's working.

You'll work async with a remote-first marketing team and report directly into the Digital & Marketing Lead.

Responsibilities

Build, QA, and send marketing emails and newsletters in Hub. Spot, on schedule and on brand voice. Own list management end-to-end: segmentation, hygiene, suppression, deduplication, imports, and re-engagement. Manage the subscriber lifecycle — list growth, sunset policy for cold contacts, compliance (CAN-SPAM, GDPR, CASL).

Build and maintain Hub. Spot workflows and automations for nurture, onboarding, and re-engagement. Own deliverability — monitor sender reputation, bounces, and spam complaints; coordinate SPF/DKIM/DMARC with IT. Run and report monthly performance — open rate, CTR, deliverability, list growth, unsubscribe rate — against targets.

A/B test subject lines, send times, and content; document what wins. Maintain email templates and ensure every send follows the Lead. Advisors brand system.

Requirements

5+ years owning email marketing and CRM list management , with hands-on Hub. Spot Marketing Hub experience. Deep Hub. Spot: lists, workflows, email tool, segmentation, and reporting dashboards (Hub. Spot certifications a plus). Proven deliverability management — can explain sender score, bounce handling, and SPF/DKIM/DMARC.

Strong list-hygiene discipline — segmentation logic, suppression, and compliance (CAN-SPAM, GDPR, CASL). Strong written English; able to write and edit newsletter copy in brand voice. Proven analytics reporting — show us a dashboard or monthly report you built. Comfortable working async across PH / LATAM / US time zones.

Reliable home setup — wired internet ≥ 25 Mbps, quiet space for video calls.