TikTok Shop - Category Lead - Beauty

Team Overview With more than 1 billion loyal users globally, TikTok is the ideal platform to deliver a brand new and exciting shopping experience to our users. TikTok is already the place where trends first surface, and where brands, creators, and consumers are already connected in meaningful ways. We are looking for passionate and talented people to join our commercial team in the US, to help build an e-commerce ecosystem that is innovative, secure, and intuitive for our users and partners alike.

Role Overview TikTok Shop is looking for a leader to help us build our business and drive the growth of our category. The lead will develop the go-to-market strategy, prioritize key initiatives, and build and lead a team of category managers. They will be responsible for identifying the needs of the business, partnering with cross-functional partners and allocating appropriate resources to drive sustained growth.

Responsibilities

• Manage a category team to acquire brand principals, distributors, and merchants to support category growth at scale
• Craft overall strategy to deliver growth for the business - define goals, identify opportunities and design approach
• Discover innovative collaborative models that fit into merchants' short-term and long-term development plans, and invest platform resources effectively and efficiently
• Solve key challenges in business growth by strong collaboration with cross-functional teams
• Employ a consultative approach by offering strategic content, creator/affiliate/agency partner, merchandising, and logistical solutions to all clients
• Update active clients on TikTok Shop product developments and new promotional opportunities
• Represent TikTok Shop at industry events and brand summits and foster long-term partnerships with brands that help scale the category

Qualifications

Minimum Qualifications

• Experience in e-commerce business
• Experience as a people manager, managing a significant team size
• Proven track record of continually reaching and exceeding sales goals
• Sales and business development skills, command of B2B and B2C funnel structures
• Experience recruiting, hiring, onboarding, and developing a strong team; passion for leading and developing people

Preferred Qualifications

• Experience in content-based e-commerce
• Strong connections with brands and distributors
• Strong network and connections with brands and/or retailers is a plus
• A proven penchant for creative problem-solving