Associate Director of Sales

About the Role

As an Associate Director of Sales at Holiday Inn Gurugram Sector 90, an IHG Hotel, you will play a pivotal role in driving the hotel’s commercial performance, developing strategic business opportunities, and strengthening relationships with key clients and industry partners. Working closely with the Director of Sales and Marketing and other hotel leaders, you will contribute to revenue growth, market share expansion, and the achievement of business objectives while delivering on IHG’s commitment to True Hospitality.

What You'll Do

Drive sales strategies and business development initiatives to achieve hotel revenue and market share targets. Develop and strengthen relationships with corporate accounts, travel trade partners, MICE clients, and key business partners. Identify new revenue opportunities, expand existing accounts, and generate profitable business.

Lead and motivate the sales team to achieve individual and departmental objectives. Monitor market trends, competitor activities, and business performance to identify growth opportunities. Collaborate closely with Revenue Management, Reservations, Front Office, and other departments to maximise business potential. Prepare sales forecasts, performance reports, and strategic action plans.

Ensure effective account management, client engagement, and long-term business partnerships.

What We're Looking For

A degree in Hotel Management, Business Administration, Sales and Marketing, or a related field. Relevant experience in hotel sales, preferably in a leadership or senior sales role. Strong commercial acumen with a proven ability to drive revenue and develop new business. Excellent leadership, negotiation, communication, and relationship-management skills.

Sound knowledge of corporate sales, MICE business, market segmentation, and revenue optimisation. A strategic, results-oriented mindset with the ability to build high-performing teams. A passion for hospitality and a commitment to delivering exceptional experiences in line with IHG’s values. Why Join Us? Be part of a globally recognised hospitality organisation where your commercial expertise and leadership can make a meaningful impact.

At IHG, you’ll have the opportunity to grow professionally, strengthen business partnerships, and contribute to creating True Hospitality for Good .