Marketing Manager

ElevenX Capital is looking for a Marketing Manager to drive demand generation, ABM, digital marketing, and content-led growth across its higher education portfolio. You will work closely with Sales, Partnerships, and portfolio teams to generate qualified pipeline, accelerate opportunities, and strengthen client engagement.

Key Responsibilities

Own multi-channel demand generation and ABM campaigns targeting higher education decision-makers. Generate and grow MQLs, SQLs, and qualified pipeline through LinkedIn, paid search, email, and content campaigns. Create campaign content including emails, landing pages, case studies, whitepapers, webinars, and social posts.

Lead SEO, GEO/AEO, and digital visibility initiatives. Manage HubSpot workflows, lead scoring, segmentation, nurture campaigns, and reporting. Develop campaigns for client retention, upsell, cross-sell, and partner marketing. Track campaign ROI, conversions, pipeline contribution, and overall marketing performance. What We’re Looking For 5–7 years of B2B marketing experience, preferably in Higher Education, EdTech, SaaS, or technology.

Strong experience in demand generation, ABM, performance marketing, and pipeline creation. Hands-on expertise with HubSpot and marketing automation. Experience with SEO, GEO/AEO, content marketing, LinkedIn, paid search, and email campaigns. Strong writing, analytical, and campaign management skills. Experience marketing to higher education decision-makers is highly preferred.

Why ElevenX Capital? Work across a growing portfolio of AI and technology businesses, take ownership of high-impact growth initiatives, and collaborate directly with portfolio and leadership teams.