Director, Brand, Communications & Partnerships

Brand Strategy & Marketing Own the overall Brand Strategy for Pairs and translate business priorities into impactful brand initiatives. Lead the development and execution of integrated 360° brand campaigns across TV, Digital, Social, PR, Events and Owned Media. Partner with Creative, Media, Product, Performance Marketing, Analytics and external agencies to deliver world-class brand experiences.

Develop media strategies that maximize both brand impact and business performance. Establish measurement frameworks and continuously optimize campaign effectiveness using consumer insights, experimentation and data. Ensure every consumer touchpoint consistently reflects the Pairs brand positioning and strategy. Stay ahead of consumer, cultural and social trends to keep the Pairs brand relevant and differentiated.

Build strong relationships with media, agencies and key external stakeholders. Develop and execute strategic partnership and alliance marketing initiatives that create value for users and drive business growth. Build long-term strategic partnerships that enhance the Pairs brand and expand its reach. Ensure operational excellence while balancing speed, quality and execution.

Minimum 10 years of experience in Brand Marketing, Consumer Marketing or Integrated Marketing. Proven experience developing Brand Strategy and leading integrated marketing campaigns. Strong understanding of creative development, media planning, social marketing and marketing measurement. Experience leading strategic PR and corporate communications initiatives.

Experience developing and executing partnership marketing or alliance programs. Excellent leadership skills with demonstrated experience managing and developing high-performing teams. Strong business acumen with experience managing budgets and marketing investments. Excellent project management and operational management skills with strong attention to detail.

Outstanding oral, written and presentation skills with experience communicating with executive stakeholders. Strong interpersonal skills with an ability to influence and collaborate across cross-functional and global teams. Experience working in a fast-growing technology or consumer internet company is preferred. Fluency in Japanese and English is required.