Performance Marketing Manager

The Performance Marketing Manager is the hands-on growth marketer responsible for executing Munchkin's lower-funnel digital performance engine across DTC and partner traffic initiatives. This role owns the day-to-day management, optimization and reporting of performance channels that drive measurable outcomes, including ROAS, CPA, CAC, conversion rate and revenue efficiency.

This role will manage paid and organic search strategy, paid social, CTV/STV, affiliate and other measurable acquisition and retargeting channels. The role will support DTC directly while partnering closely with the Head of Tik. Tok Shop on Tik. Tok Shop paid amplification and with Retail Marketing on traffic campaigns that support Amazon, Target, Walmart and other retail partners.