PR & Communications Manager公关经理
Job description
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Media Relations Management: Establish and sustain long-term partnerships with top domestic and international tech and business media, build a resource network of vertical media covering research and creative sectors, and maintain regular communication with journalists and editors.
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PR Execution for Major Milestones: Oversee full-cycle PR campaigns for product launches, financing announcements, research breakthroughs and executive personnel adjustments, covering topic planning, media pitching, confidentiality control, exclusive interview coordination, release scheduling and article quality management.
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Spokesperson System Development: Build standardized external messaging frameworks for core management including founders, business leaders and chief scientists, deliver spokesperson training, and coordinate all executive exposure such as in-depth profiles, industry speeches, panel discussions and featured interviews.
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Industry Brand Building: Manage planning and execution for global tech awards, authoritative rankings and industry summits, and accumulate industrial brand assets through award participation.
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Crisis PR Management: Develop localized graded emergency response plans targeting AI industry risks including data compliance, tech ethics and copyright disputes, and lead PR-side emergency handling amid unexpected incidents.
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Data Monitoring & Review: Build an all-channel media sentiment monitoring system to track brand voice share, article quality scores and competitors’ PR activities, and deliver post-project review reports for all major PR initiatives.
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Cross-department Collaboration: Partner with R&D, product, growth, brand and business teams to identify key business milestones in advance and translate corporate achievements into PR materials and brand assets.
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媒体关系维护:搭建并长期维护国内外头部科技、商业媒体合作关系,完善研究类、创意类垂类媒体资源网络,常态化维系采编联络。
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重大事件公关落地:统筹产品上线、融资披露、科研里程碑、高管人事调整等重大事项全链路PR工作,负责选题策划、媒体推介、保密管控、专访统筹、发稿节奏与稿件品质管控。
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发言人体系搭建:打造创始人、业务负责人、首席科学家等核心管理层对外话语体系,开展发言人表达培训,统筹深度人物稿、行业演讲、圆桌论坛、栏目访谈等各类高管对外曝光。
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行业品牌建设:统筹国内外科技奖项、权威榜单、行业峰会参评规划与落地执行,依托奖项评选持续积累品牌行业资产。
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危机公关管控:围绕AI行业的数据合规、技术伦理、版权纠纷等风险搭建本土化危机预案与分级响应机制,突发事件中牵头公关端应急处置。
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数据监测复盘:搭建全域媒体声量监测体系,跟踪品牌声量占比、稿件质量评级、竞品公关动态,针对各重大公关项目输出结案复盘报告。
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跨部门协同:联动研发、产品、增长、品牌、商务团队,前置梳理业务关键节点,将企业里程碑转化为公关传播素材与品牌资产。
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Over 8 years of working experience in PR and brand communication, with proven track record of end-to-end management of major PR projects for tech companies including financing events, flagship product launches, research breakthroughs and IPOs; experience in AI, SaaS, consumer tech or internet industries is preferred.
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Established connections with journalists and editors from mainstream domestic finance & tech media and top overseas business & tech media, capable of independently coordinating story pitches and securing article publications.
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Proficient in written business English and Chinese, able to produce full sets of PR materials independently including Chinese & English press releases, pitch emails and executive interview outlines.
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Hands-on experience managing complex public opinions and crisis PR, capable of rapid situation assessment and rolling out PR decisions and response plans during emergencies.
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Skilled at using public opinion monitoring tools and AI assistants for media tracking, content creation, trending topic analysis and communication data analysis.
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Flexible for cross-regional and cross-timezone collaboration: available for business trips to meet offline media contacts domestically; able to work European and American hours to align with overseas media schedules for international PR matters.
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8年及以上公关/品牌传播从业经历,完整操盘科技企业融资、产品重磅发布、科研突破、上市等重大公关项目;拥有AI、SaaS、消费科技、互联网相关行业经验优先。
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拥有国内主流财经科技媒体、海外一线商业科技媒体记者编辑人脉资源,可独立完成选题对接与稿件推送落地。
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精通中英商务书面用语,能独立撰写中英文新闻稿、推介邮件、高管采访提纲等全套PR文案。
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拥有复杂舆情、危机公关实操案例,可在突发场景快速研判、落地公关决策与处置方案。
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熟练使用舆情监测、AI辅助工具,用于媒体监控、内容生成、热点研判、传播数据分析。
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适配弹性协作:国内业务可配合异地出差对接线下媒体;涉外业务可适配欧美跨时区办公,配合海外媒体作息沟通。
Description copied from VAST's careers page. Read the full posting before you apply.
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