Sales Coordinator| Business Development| CCAvenue

Job Description – Sales Coordinator Job Summary We are looking for a proactive and organised Sales Coordinator to support the sales and business development team in managing leads, coordinating with prospective merchants and partners, tracking onboarding progress, and ensuring timely follow-ups. The candidate will be responsible for maintaining accurate sales records, coordinating with internal departments, and supporting the team in achieving business targets.

Key Responsibilities

1. Sales and Lead Management Manage incoming sales enquiries, leads, and merchant registrations. Allocate and track leads assigned to the sales team. Follow up with prospective merchants to understand their requirements and move them towards onboarding. Maintain regular communication with leads and ensure timely follow-ups. Track the lead lifecycle from initial enquiry to registration, onboarding, activation, and transaction initiation.
2. Sales Team Coordination Coordinate with the sales and business development team on daily activities and pending requirements. Schedule meetings, product demonstrations, and follow-up calls with merchants and partners. Prepare daily, weekly, and monthly sales activity reports. Monitor follow-up status and highlight pending or delayed cases to the reporting manager.
3. Merchant Onboarding Coordination Coordinate with merchants for submission of required documents and completion of registration formalities. Follow up with internal teams, including Operations, KYC, Risk, Underwriting, Product, and Technical Support, to resolve onboarding-related issues. Track merchant registration, approval, activation, and go-live status. Ensure timely communication of onboarding updates to the sales team and merchants.
4. Partner and Business Development Support Assist the business development team in coordinating with alliance partners, resellers, and referral partners. Track partner-referred leads and ensure timely follow-ups. Maintain partner details, lead mapping, onboarding status, and business performance records. Support partner meetings, documentation, and commercial coordination.
5. MIS and Reporting Maintain and update lead trackers, CRM records, sales pipelines, and merchant databases. Prepare reports on leads received, calls made, follow-ups completed, registrations, onboardings, and live merchants. Track pending cases, conversion ratios, and sales team productivity. Ensure accurate and timely submission of sales MIS to the reporting manager.
6. Internal Coordination and Documentation Coordinate with internal departments to ensure smooth execution of sales activities. Maintain sales-related documents, meeting minutes, proposals, and correspondence. Assist in preparing commercial proposals, presentations, and product-related information. Ensure proper documentation and timely closure of assigned tasks.

Required Skills

and Qualifications Graduate in any discipline; a degree in Business Administration, Marketing, or Commerce is preferred. 1–3 years of experience in sales coordination, sales operations, lead management, or business development support. Experience in fintech, payment gateways, banking, or digital payments will be an advantage.

Good communication, coordination, and follow-up skills. Proficiency in MS Excel, Word, PowerPoint, and CRM tools. Strong organisational skills with attention to detail. Ability to manage multiple tasks and coordinate with different teams. A proactive approach to problem-solving and meeting deadlines. Key Performance Indicators (KPIs) Timely follow-up and closure of assigned leads.

Accuracy and regular updating of CRM and sales trackers. Number of leads contacted and follow-ups completed. Merchant registration and onboarding coordination turnaround time. Conversion of enquiries into registered and active merchants. Timely submission and accuracy of sales MIS. Resolution and tracking of pending cases.

Effective coordination with sales, operations, and partner teams.