Job description
We’re looking for a brand-aligned Apparel Graphic Designer to concept and execute designs for our in-house apparel line across:
- Performance collections
- Limited drops
- Lifestyle/athleisure capsules
- Streetwear-inspired releases
- Event merchandise
- Seasonal launches As we continue our nationwide expansion, this role will play a key part in building an apparel program that scales with our brand and reaches members across new markets. You'll work cross-functionally with marketing, merchandise, and operations to bring collections from concept to production-ready files while helping define the visual identity of a rapidly growing fitness brand. What You’ll Do Apparel Design & Development
- Concept original apparel graphics aligned with brand identity
- Design for tees, tanks, outerwear, hats, accessories, and performance pieces
- Create cohesive capsule collections (not just one-off graphics)
- Develop mood boards, design direction, and trend research
- Ensure designs align with fabric type, garment cut, and printing method Creative Execution
- Create production-ready files for screen print, embroidery, heat transfer, and specialty finishes
- Work with vendors to confirm print specs and garment mockups
- Maintain brand consistency across all drops
- Design apparel lookbooks and launch visuals in collaboration with marketing Culture & Trend Alignment
- Research fashion and fitness trends (streetwear, athleisure, culture brands)
- Translate inspiration into original work — not replicas
- Understand typography, negative space, minimalism vs statement graphics
- Align design language with brand energy and community What We’re Looking For Required:
- 2+ years apparel graphic design experience
- Portfolio showing apparel-specific work (not just digital graphics) Strong understanding of:
- Garment construction basics
- Print production
- Fabric behavior
- Streetwear and performance aesthetics
- Proficiency in Adobe Illustrator & Photoshop
- Experience preparing print-ready vector files Preferred:
- Experience designing for fitness or athleisure brands
- Understanding of screen printing techniques and garment dye
- Experience working with overseas manufacturers
- Experience with embroidery and embellishment specs