App User Acquisition Manager

At ExWo we’re building a global digital platform focused on fairness, simplicity, and radical transparency. We’re not here to reinvent the wheel – we’re here to make it turn better. Our mission is simple: put users first, cut the nonsense, and build a product that earns trust every step of the way. We’re looking for an App User Acquisition Manager to drive high-performing acquisition campaigns, create engaging advertising strategies, and help us grow our customer base across the North American market.

What You’ll Do: Collaborate with internal and external design teams to create engaging and high-performing advertising creatives. Drive innovative marketing initiatives by generating new ideas and coordinating with stakeholders to ensure successful execution. Execute, optimize, analyze, and report on the performance of digital advertising campaigns across multiple platforms.

Develop expertise in the North American entertainment market while collaborating with a diverse, cross-functional team. What We’re Looking For: 3+ years of hands-on experience in app user acquisition. Solid experience with AppsFlyer or another MMP, including app user reporting. Strong understanding of iOS tracking, including SKAN reporting and handling non-consented users.

Experience with GA4: event setup, custom reports, and troubleshooting. Excellent communication skills with the ability to work cross-functionally with various stakeholders. A proven track record of executing performance marketing strategies that drive revenue growth. Fluency in written and spoken English. The ability to adapt quickly and perform well in a fast-paced environment.

Nice To Have

Experience in the gambling or iGaming industry. Familiarity with data visualization tools like Tableau or Power BI.

What We Offer

Competitive salary and discretionary performance bonus. Premium private health insurance, including dental care. €50 monthly flexible benefits allowance. Up to 25 days of paid annual leave. Hybrid working, including 1 work-from-home day per week. Opportunity to grow and have a real impact in a fast-moving international company.

A collaborative environment where ownership, ideas and new ways of doing things are encouraged.