Ontrade Manager

Amber Drinks Ltd is in need of an Ontrade Manager. Location is Ikeja, Lagos State The ideal candidate must have 5-8 years experience as an Ontrade Manager in the FMCG industry.

Your role

as ON-TRADE MANAGER would include the following duties:

• Ensure strategies and activities are consistent with Amber guidelines
• Manage your team to implement Amber’s regional strategies and achieve it’s goals; promote horizontal and vertical growth with executional excellence
• Allocate resources to achieve the highest return on investment while ensuring we improve the relevance of our product in the On-Premise channel
• Develop Regional On-Premise business plan; help develop full business plan and budget for regions in collaboration with the CM and HOS
• Monitor market trends and maintain data on competition
• Be an expert in measuring and analyzing standardized reports and demonstrate a proficiency in reporting systems
• Partner with the Regional Sales Managers to secure a smart and efficient coverage of assigned areas by the team of On-Trade Relationship officers
• Build relationships with key On Trade partners within assigned areas.
• Spend Four days a week in the field with your On-Trade Relationship Officers and Brand promoters
• Ensure team is performing optimally in accounts
• Assist the Distributors Managers in completing national on-premise distribution strategies and plan
• Promote the integration and adoption of Goals and measures of success of our distribution strategy within the regional team
• Spend time visiting essential distribution partners with OTROs
• Collaborative efforts to develop joint business plans with essential distribution partners
• Assist the Marketing team in completing national on-premise marketing strategies and localizing plans where necessary
• Work with assigned team to establish and measure success of all On-Trade Marketing programs and improve Return on investment
• Ensure all proposed On Premise events are in line with Amber standards and that we are targeting events that induce trial, build relevance, and promote sales
• Build, develop, and lead a somewhat geographically desparate team that will yield productivity and growth to the company Requirements B.sc/HND in any field with 5-8 years experience as an Ontrade Manager in a FMCG industry. Location is Lagos State, Nigeria.