Marketing Associate - Ops, Content & Outbound

This is a remote position. Location: Remote across India; may transition to onsite in the future About the Role We are looking for an energetic, hands-on Marketing Associate with 2–3 years of experience to support multiple open workstreams across marketing operations, performance marketing, email marketing, content writing, and sales development (SDR) activity.

This is a generalist role, ideal for a marketing professional who wants broad, hands-on ownership of how a modern marketing engine runs – from campaign operations, paid and email campaign execution, and CRM hygiene to writing content and converting webinar leads through structured outbound follow-up.

Key Responsibilities

Marketing Operations Maintain and update lead data in the CRM; ensure lists are clean, segmented, and campaign-ready . Plan, execute, and optimize performance marketing campaigns (paid search, paid social, LinkedIn Ads) in coordination with the marketing team. Set up, schedule, and QA email marketing campaigns, landing pages, and webinar workflows in marketing automation tools; monitor open rate, CTR, and deliverability.

Track campaign performance across paid and email channels; prepare weekly reports and dashboards for the marketing team. Coordinate logistics for webinars and events: registrations, reminders, and post-event follow-ups Content Writing Write and edit marketing content: emails, blog posts, social media posts, webinar promotions, and one-pagers.

Repurpose webinar recordings and other long-form assets into short-form content (summaries, snippets, posts). Ensure all content follows brand tone, is grammatically clean, and is optimized for the intended channel. SDR / Outbound (Webinar Leads) Follow up with webinar registrants and attendees via email, LinkedIn, and phone to qualify interest.

Run structured outbound cadences on marketing-generated leads and log all activity in the CRM. Share lead feedback with marketing to improve targeting, messaging, and webinar topics.

Requirements

What We're Looking For

Bachelor’s degree in any discipline (Marketing, Business, or Communications preferred). 2–3 years of relevant experience in marketing operations, performance marketing, email marketing, content, or sales development. Hands-on experience with performance marketing (Google Ads, LinkedIn Ads, Meta Ads, or similar paid channels) and/or email marketing (campaign creation, automation, segmentation, deliverability) – candidates with experience in both are a strong plus.

Excellent written and verbal communication in English. Strong organizational skills and attention to detail; comfortable juggling multiple work streams. Working comfort with Excel; familiarity with a CRM, email marketing platform, or paid ads platform is a plus. A proactive, self-starter attitude – willing to pick up the phone, write a draft, or fix a list without waiting to be asked.

Nice to Have

Experience running both performance marketing and email marketing campaigns (a strong plus). Exposure to tools like Salesforce, Instantly, Canva, LinkedIn Sales Navigator, Google Ads, Meta Ads Manager, or webinar platforms (Zoom/Teams). Solid understanding of B2B lead funnels and email/paid marketing metrics (CTR, CPL, deliverability, ROAS).

What You'll Get Broad, hands-on ownership across marketing ops, performance marketing, email marketing, content, and sales development. Mentorship from experienced marketing and sales leaders, with a clear path to specialize (Ops, Performance/Email Marketing, Content, or SDR/Sales).