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Bäckerei

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Shop Assistant - Customer Experience Associates

Somerset West, Western Cape, South AfricaPosted Aug 10, 2026

Job description

At Bäckerei, we don't simply sell bread. We aim to create an experience built on craftsmanship, consistency, cleanliness and genuine customer care. Every team member plays an important role in protecting our reputation and ensuring every customer leaves with the same quality experience. This position is ideal for someone who naturally takes ownership, enjoys working with people, pays attention to small details, and takes pride in doing things properly - even when nobody is watching.

Requirements

Key Responsibilities Customer Experience You are the face of the bakery. Your responsibility is to ensure every customer feels welcomed, receives knowledgeable service, and leaves with confidence in our products. This includes: Greeting every customer warmly. Learning and confidently explaining all bakery products. Making suitable product recommendations.

Processing sales accurately using the POS system. Handling payments responsibly. Packaging products neatly and professionally. Resolving customer concerns politely and escalating when necessary. Ensuring reservations and special orders are handled accurately. Shop Operations A great shop is never something that happens by chance.

Throughout every shift you are expected to actively maintain the shop rather than waiting to be told what needs attention. This includes: Restocking displays before they become empty. Monitoring product quality and freshness. Following FIFO stock rotation. Keeping shelves full and visually appealing. Ensuring packaging materials never run out.

Receiving and checking deliveries. Reporting shortages before they become problems. Protecting reserved customer orders from being sold accidentally. Cleanliness & Food Safety Cleanliness is not a closing task. It is a continuous responsibility throughout every shift. You are expected to: Keep all customer and work areas clean at all times.

Follow all food safety procedures. Maintain excellent personal hygiene. Wear the correct uniform. Clean equipment immediately after use. Complete cleaning checklists accurately. Report maintenance or hygiene concerns immediately instead of ignoring them. Communication Good communication prevents mistakes. Every team member is responsible for communicating clearly and professionally.

You are expected to: Answer the shop phone professionally. Respond to customer enquiries according to company procedures. Communicate clearly with the bakery and management. Record reservations accurately. Use the correct product names at all times. Follow all communication standards when using the shop phone or messaging customers.

Report problems immediately rather than hoping someone else notices them. Following Systems Our business runs on systems, not memory. Every procedure exists because it solves a problem we've experienced before. You are expected to: Follow all Standard Operating Procedures (SOPs). Complete opening and closing checklists fully.

Clock in and out correctly. Follow cash handling procedures. Follow stock counting procedures. Complete required records honestly and accurately. Ask questions whenever unsure rather than making assumptions. Teamwork We succeed together. We expect every employee to contribute positively to the team and help create a respectful workplace.

This includes: Supporting colleagues during busy periods. Accepting feedback professionally. Being willing to learn. Helping new team members where appropriate. Speaking respectfully to customers and colleagues. Taking responsibility for mistakes and helping solve problems instead of shifting blame. What Success Looks Like A successful Shop Assistant: Notices problems before they become emergencies.

Takes initiative without waiting to be instructed. Communicates early instead of after something has gone wrong. Pays attention to detail. Learns from feedback and applies it. Can be trusted to follow procedures consistently. Keeps the shop clean, organised and fully stocked. Protects company standards every day. Treats customers, products and equipment with care and respect.

Skills & Requirements We're looking for someone who is: Friendly and genuinely enjoys helping people. Reliable and consistently punctual. Honest and trustworthy. Highly organised. Calm under pressure. Able to multitask while maintaining accuracy. Comfortable using technology and learning new systems. Confident communicating in English.

Physically able to stand for long periods and lift bakery products. Available to work weekends, public holidays and flexible retail hours as required. Previous retail or hospitality experience is beneficial, but attitude, willingness to learn and attention to detail are far more important. Our Expectations At Bäckerei, reliability matters just as much as friendliness.

We value people who: Do what they say they will do. Care about the small details. Respect procedures. Communicate openly. Take ownership of their work. Represent the bakery with professionalism and pride every day.

Benefits

Why Join Bäckerei? Working at Bäckerei is more than just a retail job. We are a growing artisan bakery built on traditional German baking principles, quality craftsmanship, and a commitment to doing things the right way. As part of our team, you'll benefit from: Learn Valuable Skills Develop practical experience in customer service, retail operations, food safety, inventory management, teamwork, and professional communication that will benefit your future career.

Work with Premium Artisan Products Be part of a bakery that specializes in authentic, long-fermented sourdough products made using traditional methods rather than shortcuts. Structured Training Receive hands-on training, clear procedures, and ongoing support to help you succeed and grow in your role. Opportunities to Grow As our business continues to expand, we aim to promote from within whenever possible.

Employees who demonstrate reliability, initiative, and strong performance may have opportunities to take on greater responsibilities. Supportive Team Environment Work alongside colleagues who value respect, teamwork, and helping one another achieve high standards. Staff Discount Enjoy discounted bakery products as part of being a member of the team.

Recognition for Great Performance We believe good work should be noticed. Employees who consistently demonstrate reliability, professionalism, initiative, and excellent customer service will be recognised for their contribution. A Workplace with High Standards We believe people do their best work when expectations are clear.

You'll work in an environment where quality, consistency, and professionalism are valued every day.

Description copied from Bäckerei's careers page. Read the full posting before you apply.

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