Sales Lead

Wayzen is a specialized software solutions provider and technology partner dedicated to the iGaming industry . Established on more than a decade of hands-on technical experience, the company develops, maintains, and scales high-performance casino and sportsbook platform solutions from scratch. Based in Tbilisi , Wayzen operates as a human-centric tech company that bridges the gap between complex software engineering and real business outcomes.

Our team provides a sophisticated, API-driven engine designed to support the global evolution of iGaming through the mastery of technical complexity.

Position Overview

We are looking for an experienced and results-driven Sales Lead to build, structure, and lead our sales function, with a strong focus on maximizing product sales and revenue. This role will be responsible for developing and implementing the sales strategy and processes , building an effective sales force, introducing a structured outbound calling system , managing the sales team, and ensuring consistent achievement of sales targets.

The ideal candidate is a strong sales leader who combines hands-on sales experience with team management and process-building skills . You should be comfortable working in a fast-paced environment, setting ambitious targets, monitoring performance, and turning sales opportunities into measurable business results.

Key Responsibilities

Own and lead the end-to-end sales function , from strategy and process development to execution and performance optimization. Develop and implement a clear sales strategy focused on maximizing product sales, revenue, and customer acquisition. Build, structure, and continuously improve the Sales Force system , including processes, workflows, tools, reporting, and performance tracking.

Define sales targets, KPIs, and performance standards for the sales team and ensure consistent achievement of agreed goals. Build, manage, motivate, and develop the sales team, including setting individual targets and monitoring performance. Design and implement a structured outbound calling system , including lead management, call processes, scripts, follow-ups, and conversion tracking.

Establish a systematic approach to lead generation, qualification, follow-up, conversion, and customer retention. Identify the most effective sales channels, customer segments, and approaches to maximize conversion and revenue. Monitor daily, weekly, and monthly sales performance and take immediate action when targets or KPIs are not being met.

Analyze sales data and identify trends, bottlenecks, and opportunities for improvement. Develop and implement sales scripts, guidelines, playbooks, and best practices for the team. Continuously optimize the sales funnel, sales processes, and customer journey to improve conversion rates and overall sales performance. Work closely with Marketing, CRM, Product, and other relevant teams to align sales activities with business and product goals.

Ensure accurate sales forecasting and provide regular performance reports and insights to management. Take ownership of the sales plan and ensure the team remains focused on achieving agreed revenue and sales targets. Continuously research the market and competitors to identify new sales opportunities and improve the company's sales approach.

Establish a strong performance-driven sales culture based on accountability, measurable results, and continuous improvement.

Requirements

4+ years of experience in Sales , including proven experience in a sales leadership or team lead role. Proven track record of achieving and exceeding sales and revenue targets . Strong experience in building and optimizing sales processes and sales teams . Experience setting up or managing a Sales Force / CRM system and sales reporting processes.

Hands-on experience with outbound sales and calling operations , including lead qualification, scripts, follow-ups, and conversion optimization. Strong understanding of sales funnels, conversion rates, lead management, and customer acquisition. Experience managing and developing sales teams, including target setting, coaching, motivation, and performance management.

Strong analytical skills and the ability to use sales data to make business decisions. Strong understanding of sales KPIs and performance metrics. Excellent negotiation, communication, and presentation skills. Highly results-oriented with a strong sense of ownership and accountability. Ability to work independently, make decisions, and take full ownership of the sales function.

Experience working in a fast-paced, startup, or high-growth environment is an advantage. Experience in iGaming, technology, SaaS, or other digital products will be considered an advantage. Fluent in English, both written and spoken.

Nice to Have

Experience building a sales function or team from the ground up. Experience implementing an outbound calling operation at scale. Experience with sales automation and AI-powered sales tools. Experience with Salesforce or other CRM/Sales Force platforms. Experience in iGaming or other highly competitive, performance-driven industries.

Strong understanding of B2B and/or B2C sales models.

What We Offer

An opportunity to build and lead the sales function in a fast-growing company. High level of autonomy and ownership over sales strategy and execution. The opportunity to build and develop your own sales team. Direct impact on company revenue and business growth. Collaboration with a talented and startup-minded team. Health insurance coverage.

Performance-based bonus system. Professional development opportunities. Competitive salary. Hybrid work model. Working hours: 10:30 AM to 19:00. Interested? We’d love to hear from you! 📩 Submit your resume Deadline: November 10, 2026