Area Sales Manager - East

o Sales & Revenue Management

• Achieve zonal revenue targets across product categories and territories.
• Forecast and track zone-wise sales performance on a monthly/quarterly basis.
• Implement strategies to improve market penetration and drive growth. o Dealer & Channel Management
• Identify, onboard, and nurture high-potential dealers and channel partners.
• Monitor dealer performance and ensure adherence to brand and business standards.
• Resolve dealer issues promptly and strengthen channel relationships. o Business Development
• Identify white spaces and new business opportunities within the zone.
• Launch new products or categories with a go-to-market strategy.
• Build competitive intelligence and adapt strategies accordingly. o Team Leadership
• Lead, motivate, and develop a team of Area Sales Managers and Sales Executives.
• Set clear goals, review performance, and support training initiatives.
• Foster a high-performance culture focused on results and accountability. o Reporting & Insights
• Provide regular performance updates, market insights, and competitor analysis to senior leadership.
• Ensure the adoption of CRM tools and data-driven decision-making across the sales team.