Senior Digital Marketing Analyst

This role involves driving digital engagement, Web & mobile app management and Online Commerce billings for our Customers. The candidate gets exposure to Customer engagement via Social media marketing, Mobile App Capabilities (innovation & development) as well as larger media campaigns to drive Online commerce billings.

Key Job Responsibilities

• Drive Cardmember engagement:
• Develop & execute the Social media strategy to engage Card members & drive awareness about Offers, Amex capabilities (Mobile app, Payment capabilities) and Billings
• Plan & execute marketing on Own digital channels including Website & Mobile application across all consumer card product types
• Manage & drive Digital capabilities: Manage the Hex. Digital Mobile capabilities for the market (new feature roll outs) and drive App adoption and usage in the market, Understand User journeys with an objective to enhance Customer experience
• Channel marketing to drive Billings Growth: Drive media campaigns, across both Paid & Owned channels, to drive enrolments and grow brand share of billings across leading e-tailers
• Work closely with the brand teams on creative development across various marketing channels such as Email, Social media etc.
• Manage the day-to-day function of digital marketing, including Social Media, Digital Production, digital creative oversight and KPI tracking.
• Provide strong analytical capabilities in the digital space by implementing key performance measures for each of the digital programs and deliver on timely campaign results and summary reports.

Qualifications

• MBA with 4-5 years of work experience. At least 3 years of experience in designing & executing digital media campaigns, with focus on Social media. Experience in managing creatives for Email & Social media and understanding of media channels
• At least 1 year of prior experience in working on Web or Mobile applications – the role involves new feature development on Mobile app as well as executing marketing campaigns to drive App installs and usage
• Experience in managing creative & media agencies and ability to work across business lines and manage multiple stakeholders
• Strong numerical and analytical ability. Excellent understanding of campaign analytics and ability to draw data driven decisions
• Past experience in financial services or e-commerce preferred
• Self-starter and result oriented ReqID: 18013700 Schedule (Full-Time/Part-Time): Full-time