Head of Content

We. Scale Media is the in-house content engine behind We. Scale. We teach entrepreneurs how to build real, branded Print-on-Demand businesses on Shopify, and we are building the media brand that makes We. Scale the most trusted name in the space. This role owns the strategy, operating system, and team behind that content engine.

It is not a posting role. It is not a vague creative director seat. It is a builder role for someone who can turn founder expertise into a repeatable, high-performing media machine. THE ROLE The Head of Content owns what we make, why we make it, how it gets produced, and how it performs. You will lead content across YouTube, short-form, podcast, and social.

You will build the standards, systems, workflows, and team needed to ship high-quality content consistently without everything depending on the founders. WHAT YOU'LL OWN

• Content strategy and editorial direction across We. Scale Media
• Hooks, scripts, titles, thumbnails, packaging, editing standards, and distribution strategy
• The We. Scale voice across Meg, Chris, and the broader brand
• Production workflows, batch systems, asset organization, and quality control
• Hiring, leading, and developing the content team beneath you
• Performance across reach, retention, click-through rate, views, and downstream business impact WHAT YOU'LL BUILD
• A repeatable content machine that can scale without quality dropping
• Clear creative standards the whole team can follow
• A production pipeline with clean handoffs from idea to published asset
• AI-native workflows that increase output speed without creating generic content
• A team structure that compounds output over time WHAT WE'RE LOOKING FOR - 5+ years in content production, digital strategy, video-first audience growth, or a similar role
• A track record of growing a real audience with numbers you can show
• Experience leading creative teams or direct reports
• Strong editorial judgment and taste. You can make the call without needing a brief for everything
• Deep platform fluency across YouTube, Instagram, Tik. Tok, X, and emerging formats
• A systems mindset. You build repeatable processes, not one-off saves
• Comfort working with project management tools, shared asset libraries, production calendars, and tight deadlines
• An AI-forward operating style
• Helpful but not required: experience in ecommerce, Shopify, creator economy, or education content WHAT SUCCESS LOOKS LIKE
• We. Scale has a clear, consistent content identity across every platform
• Content ships on time, at spec, and at high volume
• The team has fewer bottlenecks and stronger creative standards every month
• Founders are less involved in the details without the content losing their voice
• AI and automation are embedded into the workflow in practical ways
• We. Scale becomes one of the most recognizable brands in Print-on-Demand and online business OUR VALUES Own the Outcome: Take responsibility for the result, not just the task. Set the Standard: Raise the quality of everything you touch. Radical Candor: Say the hard truth clearly and receive feedback openly. Fiduciary Mindset: Make decisions in service of the customer and the business.