Executive – B2B Digital Marketing

Role Overview We are looking for a highly motivated Executive – B2B Digital Marketing with 1–2 years of experience to support our brand-building, lead generation, and digital marketing initiatives. The ideal candidate should have hands-on experience in LinkedIn marketing, social media campaigns, email marketing, content writing, and digital campaign execution.

Key Responsibilities

Manage and execute social media campaigns across LinkedIn and Instagram Create and schedule engaging content for social media platforms Run email marketing campaigns for lead generation and customer engagement Support LinkedIn content marketing initiatives for leadership and company branding Write blogs, website content, case studies, newsletters, and social media posts Coordinate with sales and business teams to create marketing campaigns for talent marketplace and staffing services Track campaign performance and prepare basic reports on leads, engagement, and conversions Assist in SEO initiatives including keyword research, blog optimization, and website content updates Support webinar, event, and employer branding campaigns Maintain marketing calendars and ensure timely execution of campaigns Research competitors, industry trends, and customer segments Requirements Graduate / BBA / MBA with 1–2 years of experience in digital marketing Experience in B2B marketing, preferably in Service based industries Good understanding of LinkedIn, Instagram, email marketing, and content marketing Strong written communication and content writing skills Basic understanding of SEO, Google Analytics, and social media analytics Familiarity with tools such as Canva, Mailchimp, LinkedIn Campaign Manager, Hub.

Spot, or similar platforms is preferred Creative mindset with strong attention to detail Ability to manage multiple campaigns and deadlines Preferred Skills Experience in running LinkedIn ads and lead generation campaigns Basic knowledge of SEO and website content optimization Experience in writing blogs and thought leadership content Exposure to B2B marketing for technology, staffing, or HR-related businesses Education Graduate / BBA / MBA Why Join Ellow Opportunity to work closely with leadership team Exposure to fast-growing talent marketplace and technology services business Opportunity to build expertise in B2B digital marketing and employer branding Dynamic and entrepreneurial work environment