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TikTok Shop - Category Manager, Lifestyle (Thailand)

Bangkok, ThailandFull-timePosted Oct 10, 2026

Job description

In this role you will be responsible in developing categories and the corresponding sub-categories by building a robust team, and conducting prioritization of sub categories, leads identification, leads generation, acquisition, incubation, and performance improvement & management. Join us as we drive the future of e-commerce here at TikTok.

Roles & Responsibilities:

  • Map category and sub categories landscape, and define priority on which segment to be developed in collaboration with merchant and merchandise strategy team
  • Develop and execute initiatives to scale the category, balancing growth investment with profitability goals
  • Plan, execute and maintain category performance (from acquisition to incubation and development)
  • Build a robust team, and manage collaborative and goal-oriented team culture
  • Collaborate cross-functionally (e.g., marketing, operations, supply) to execute category initiatives
  • Come up with initiatives to continuously improve competitiveness advantage

Qualifications

Minimum Qualifications

  • Minimum Bachelor's degree or above
  • 5+ years experience in relevant categories, with strong networking to brands and big merchants; social media savvy
  • English and Thai proficiency

Preferred Qualifications

  • Good interpersonal skills, strong logical thinking, and analytical skills
  • Well connected to big players within the industry
  • Collaborative and open to changes and challenges

Description copied from TikTok's careers page. Read the full posting before you apply.

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