Senior Marketing Analyst

Job Summary

We are seeking an experienced marketing professional to join our Marketing team in a global fintech lending technology company. The ideal candidate should have a strong analytical mindset, preferably with experience in the IT sector, and be capable of driving data-informed marketing strategies. This role offers end-to-end ownership of content and campaign execution, requiring the ability to develop content themes, manage campaigns independently, and translate marketing insights into impactful business decisions.

Key Responsibilities

Analyse the performance of digital marketing campaigns across platforms such as website, blogs, articles, social updates, banners, case studies, guides, white papers, etc. Understanding of technologies like Salesforce, AI, AWS etc. and industry knowledge of B2B, IT and Fintech is a plus. Analyse content marketing metrics and makes changes as needed.

Build and maintain dashboards and reports to track key marketing KPIs. Conduct customer segmentation, funnel analysis, cohort analysis, and campaign performance analysis. Support and measure the effectiveness of marketing experiments. Collaborate with different teams to identify opportunities for improving customer acquisition and retention.

Generate actionable insights from marketing and customer data to support strategic decision-making. Work with large datasets using SQL and Excel to identify trends and opportunities. Present analytical findings and recommendations to stakeholders in a clear and concise manner. Ensure the accuracy and consistency of marketing data and reporting processes.

Stay updated on marketing analytics tools, industry trends, and best practices. Required Qualifications: Bachelor's degree in Marketing, Business, Statistics, or a related field. 2 – 4 years of experience in marketing analytics, growth analytics, digital marketing analytics, or business analytics. Strong understanding of digital marketing channels and performance metrics.

Hands-on experience with marketing reporting tools. Advanced proficiency in Microsoft Excel and SQL. Experience with data visualization tools. Strong analytical thinking and problem-solving skills. Excellent communication and presentation skills. Location: Kolkata Work Type: In Office Employment Type: Full-time Joining: Immediate