Senior Advisor, Marketing Technology & Special Projects

A career as a Senior Advisor, Marketing Technology and Special Projects in the Marketing team at National Bank Financial

• Wealth Management means playing a key role in the transformation of marketing services delivered to Wealth Advisors across Canada. We’re on an ambitious journey to build a high-performing marketing team that will deliver best-in-class marketing services, helping Wealth Advisors grow their business and strengthen client relationships. To fuel this vision, we are looking for a technology-minded marketing professional who is passionate about creating smarter platforms, tighter processes, and scalable solutions that enable high-performing teams to do their best work – all while keeping in mind the most seamless, white-glove user experience. Reporting to the Senior Director, Marketing, at National Bank Financial – Wealth Management, you will help build the future of our marketing technology ecosystem. You are comfortable moving between strategic thinking and hands-on execution, whether evaluating the platforms and capabilities needed to support future growth or solving operational challenges that improve the day-to-day experience of Wealth Advisors and business partners. This role allows you to have a positive impact on our organization through your expertise in marketing technology, digital platforms, process optimization, project leadership, and business transformation.

Your role

• Design and optimize advisor-facing digital solutions, including websites, microsites, content management systems, email marketing tools, and self-service platforms that enhance the Wealth Advisor and client experience.
• Evaluate, implement, and continuously improve our marketing technology platforms and tools, including project management, digital asset management, automation, and workflow solutions.
• Lead and coordinate marketing technology initiatives by translating business needs into scalable technical solutions and collaborating with digital, technology, and partners.
• Improve and streamline operational processes, resource planning activities, and platform workflows to increase efficiency, drive adoption, and support a seamless service experience.
• Develop and monitor performance dashboards, operational metrics, and reporting frameworks that provide actionable insights and support continuous improvement.
• Identify and implement innovative opportunities to enhance marketing capabilities, Wealth Advisor support services, and future marketing offerings through technology and automation. Your team Our growth-minded, high-performing team consists of specialists across Canada who work in an effective, agile, proactive, and collaborative manner. Within the Marketing department, you are part of a team focused on transformation, innovation, and operational excellence. Our team stands out for its entrepreneurial mindset, commitment to continuous improvement, and dedication to delivering exceptional marketing solutions that support Wealth Advisors across Canada. We aim to offer you maximum flexibility to promote your quality of life. This includes a hybrid work environment and a flexible, adaptable schedule. The Bank values continuous development and internal mobility. Our personalized training programs, based on learning through action, allow you to master your role and develop new areas of expertise. Tools such as the Data Academy, language training, the Harvard Learning Center, and coaching and mentoring support always available to you.

Requirements

• Hold a university certificate and 7 years of relevant experience; OR a bachelor's degree and 5 years of relevant experience; OR a master's degree and 3 years of relevant experience.
• Experience in marketing technology, marketing operations, digital transformation, business transformation, or project management.
• Experience selecting, implementing, and optimizing platforms such as content management systems, project management tools, digital asset management platforms, marketing automation solutions, or email marketing technologies.
• Experience designing and improving workflows, self-service solutions, and operational processes that balance quality, efficiency, and user experience.
• Experience leading complex, multi-stakeholder initiatives and collaborating with technology teams, vendors, and business partners.
• Knowledge of wealth management, financial services, advisor-facing environments, or performance measurement practices is considered an asset. Soft skills
• Strategic thinking and problem-solving.
• Ability to influence and build partnerships across cross-functional teams.
• Strong stakeholder relationship management skills.
• Ability to navigate ambiguity and drive results in a fast-paced environment.
• Strong organizational and prioritization skills.
• Continuous improvement and growth mindset.

Change Management Communication Driving Results Emotional Intelligence Marketing Negotiation Organization Skills Outbound Marketing Product Marketing Project Management Sales & Marketing Wealth Management Client-focused Decision Making Mobilization