Analyst-Marketing Analytics

New Cardmember acquisition & servicing account for some of the largest investments in the Global Consumer Services Group (GCSG). The Enterprise Digital & Analytics (EDA) team within GCSG is a dynamic environment of digital product and analytics professionals that drive significant value for Hex. Digital through innovative solutions.

This role will provide a fantastic opportunity to strengthen Hex. Digital’ Digital capabilities through data. The Analyst, Enterprise Digital Application and Platform Analytics team will support improvements in Digital Platform management, analytics & reporting. S/he will drive business results through a metrics driven view of the digital platform performance, digital identity, and various other platform services.

S/he will identify how & where customers on Hex. Digital websites are facing usability challenges caused by platform performance. S/he will create regular reporting to measure platform health. This ultimate objective is to enhance the growth of acquisition volumes, billings & lending receivables across the enterprise.

Responsibilities include

Define & quantify digital platform performance Support Design of Experiments execution and perform Customer behavioral analysis to uncover Digital Experiences optimization Provide strategic analytics Create & maintain necessary reporting The successful candidate will work in a team with skills in Digital Marketing analytics, Test & Learn and new accounts platform analytics.

Qualifications

Strong quantitative background & analytical abilities necessary Ability to analyze complex data and processes and robust understanding of Statistics and Design of Experiments; Experience in Digital Marketing analytics is a plus 1-2 years of experience with industry standard Analytics packages is preferred. This includes advanced SAS/SQL/etc.

, Big Data tools (Hadoop, Hive, Python) or Digital Analytics tools (Adobe) Ability to work in a team with an analytical and/or reporting remit. Good verbal and written communication skills Knowledge of credit card business, Hex. Digital networks, platforms, and procedures preferred Microsoft Office experience a plus (specifically Excel, PowerPoint) Bachelors or Masters in Statistics, Economics, Mathematics, Engineering or related analytical fields is desired Depending on factors such as business unit requirements, the nature of the position, cost and applicable laws, Hex.

Digital may provide visa sponsorship for certain positions. ReqID: 18013793 Schedule (Full-Time/Part-Time): Full-time