TikTok Shop - Strategy Manager, Business Planning & Operations, London

The Business Planning & Operations team take a strategic approach to driving impact cross-functionally across TikTok. They work with multiple business units and senior stakeholders including, but not limited to, Category, Partnerships, Strategy, Governance & Experience and Data Science. This team drives forward business growth and operational efficiency by providing significant business diagnosis and practical solutions through the use of analytical insights.

Responsibilities

• Collaborate with category managers to design and execute category operation strategies, including partner, product, and content strategies to drive business growth.
• Analyze partner segments and optimize short video and live streaming strategies tailored to different partner characteristics.
• Develop and refine product selection strategies based on user preferences and platform insights.
• Optimize business SOPs, conduct root cause analysis, and provide scalable solutions for category-level operational issues.
• Build best practices and playbooks to enable partners to implement effective, data-backed strategies.

Qualifications

Minimum Qualifications

• Demonstrable experience working in one or more of the following; Operational Strategy, Management Consulting, Growth Strategies, Commercial Analysis.
• Strong data sense and analytical skills, with the ability to derive actionable insights from complex datasets.
• Experience over-seeing strategic projects, driving forward cross-team collaboration and influencing decision making through data with actionable insights.
• Solid logical thinking and problem-solving capabilities.
• Excellent communication and cross-functional collaboration skills.
• Fluent in English or Chinese to be able to work with internal stakeholders based in London and in China.

Preferred Qualifications

• Experience working in a consumer focused environment e.g Commerce, Retail, FMCG, Social Media, Technology, Entertainment.
• Knowledge/understanding of business models similar to TikTok and other content-based platforms.