Lifecycle Marketing & Growth Manager

In this position you will… …lead the commercial launch and growth of bolttech’s new and innovative consumer propositions, such as cyber protection. As a marketing expert, you will drive sales conversion, funnel optimisation, activation and ongoing customer usage, working with distribution partners, account teams and cross-functional stakeholders to turn customer access into measurable engagement and growth.

You will be responsible for… Driving and owning the end-to-end activation strategy for consumer propositions across partner channels. Driving sales and activation across Asia, with a clear focus on sales conversion, funnel optimization and customer usage. Analyzing the customer journey from product purchase or eligibility through registration, activation and ongoing usage, identifying key drop-off points and opportunities for improvement.

Developing and executing initiatives to improve activation, conversion and customer adoption rates. Partnering closely with distribution partners to embed activation initiatives into their customer journeys and key customer touchpoints. Working with partner Sales, Marketing, CRM and Customer Experience teams to improve how the value of consumer propositions is communicated to customers.

Designing and optimizing customer activation campaigns across relevant channels, including digital, CRM, SMS, app, web and other partner touchpoints. Using customer behavior, funnel and performance data to identify activation barriers and translate insights into actionable improvements. Establishing, monitoring and reporting key activation KPIs, including activation rate, conversion rate, adoption and engagement.

Testing and optimizing activation journeys, messaging and campaign mechanics to continuously improve performance. Collaborating with Product, Distribution, Marketing, Operations, Customer Experience and Data teams to improve the overall consumer propositions customer experience. Collaborating with account teams and senior stakeholders across Asia to design and execute partner-specific go-to-market strategies.

Providing customer and partner insights to support the ongoing development and optimization of consumer propositions. Building reusable frameworks, playbooks and best-practice guidance for launching and scaling consumer propositions. For you to be successful… …we expect you to be able to demonstrate the following key competencies: Customer Focus Demonstrates a customer-centric mindset by prioritizing customer needs and feedback.

Simplifies and improves customer journeys, leveraging insights and automation where possible. Uses customer data and feedback to guide decisions and solution design. Impactful Clearly understands team and business objectives, aligning actions to achieve them. Takes accountability and acts proactively to address issues or opportunities.

Makes informed decisions by seeking necessary information and recommending solutions with confidence. Creative & Curious Looks for new and better ways to solve problems and deliver value. Experiments with emerging trends and innovations relevant to marketing and technology. Seeks continuous learning and knowledge sharing beyond own area of focus.

Collaborative & Inclusive Builds trust and works effectively across diverse teams, partners, and cultures. Listens to and respects differing perspectives to co-create mutually beneficial outcomes. Communication Communicates clearly and effectively, actively listening and synthesizing others’ viewpoints. Keeps stakeholders accurately informed and updated on key developments.

Welcomes feedback and expresses opinions constructively. You will require the following qualifications and skills 8+ years of experience in customer activation, growth, CRM, lifecycle marketing, customer engagement, digital marketing, or a related commercial role. Proven experience in improving customer activation, conversion, adoption, or engagement through data-driven initiatives.

Strong understanding of digital customer journeys, customer funnels, and key drivers of customer activation and engagement. Demonstrated experience in D2C customer lifecycle marketing across an omni-channel landscape, including digital, CRM, email, SMS, app, web and paid media touchpoints. Experience in analyzing customer behavior and performance data to identify opportunities and translate insights into actionable initiatives.

Hands-on experience with funnel optimization, web analytics and experimentation tools, such as Google Analytics and VWO. Strong stakeholder management skills, with experience working across cross-functional teams and external business partners. Ability to independently develop, execute, and optimise activation campaigns and initiatives from strategy through implementation.

Strong commercial mindset with the ability to balance customer needs, partner priorities, and business objectives. Excellent communication and influencing skills, with the ability to work effectively in a complex, cross-functional environment. Business-level proficiency in English and Korean. Experience in telecommunications, fintech, digital platforms, subscription services, cybersecurity, insurance, or insurtech would be an advantage.