Lifecycle Marketing Manager (AI-native)

About ESTO Founded in 2017, we are a fast-growing fintech company on a mission to make shopping and financial decisions effortless. By combining smart technology with customer-first thinking, we enable people to pay flexibly and businesses to grow faster. As a team, we value ambition, ownership, and constant improvement.

We move fast, think big, and build solutions that make a real impact on everyday lives.

About the role

We're looking for a Lifecycle Marketing Manager to own, build, and scale our customer communications from the ground up. You'll design AI-powered agentic flows that research, draft, launch, test, and optimize our emails, SMS, web push notifications, and you'll make sure they move the business. What You’ll Do : Build, launch, and optimize lifecycle campaigns across email, SMS, web push, in-app messaging Design and run agentic workflows, and decide what AI owns and what a human reviews.

Build reporting and dashboards, including AI-assisted monitoring. Own the lifecycle budget: plan, forecast, and justify spend across channels and tooling. Run the backlog: work with Marketing, Product, Data, Compliance, Creative, Business to prioritise by impact, set expectations, and deliver. Run experiments and tests to turn the results into the next decision.

What We Expect : You've got a marketing brain: you understand customer psychology and you can draft a copy yourself. You can run a backlog, say no with data and keep stakeholders informed without drowning them. You use AI tools daily and have strong views on what they do well and badly. You think in systems, you can break a messy process into steps, add checkpoints where a human has to review.

You're comfortable with new tools and new workflows, and you don't wait for instructions. You thrive in "do more with less" environments, where automation is how a small team gets leverage.

Nice to have

Customer IO, Claude AI, Rudderstack, Mixpanel, Databricks; SMS, WhatsApp / Viber, web push, in-app messaging; Budget forecasting; Incrementality, attribution, experimentation; Experience with fintech industry; Fluency in any of the Baltic languages. Why You'll Love Working Here

• 28 days annual leave + public holidays + your birthday off, always
• Hybrid work with flexible hours
• Paid sick leave + 3 wellbeing days
• Modern, pet-friendly office in the heart of Tallinn
• Fully stocked kitchen: snacks, fruit & drinks
• Monthly Stebby allowance for sports & wellness
• Collaborative, multicultural team
• Regular events & offsites
• Room to bring ideas and make real impact 🌍 Equal Opportunity Employer We value diversity and inclusion, and we're committed to a workplace where everyone feels welcome, has equal opportunities, and is treated fairly.