Sales Development Representative

About Mintago One in four UK employees say money worries affect their ability to do their job. We built Mintago to help businesses and their people financially flourish. More than 600 UK businesses already trust us with that mission, including Toni & Guy, the NHS, Armani and Pho. We're post Series A, the fastest-growing employee benefits platform in the UK, and we're looking for exceptional people to grow with us.

The role We're hiring an SDR who can connect with people, build real pipeline and make things happen. You'll own a high volume of inbound leads and help us build outbound, a brand new revenue stream that is central to our next stage of growth. This isn't a volume-and-pass role. Every conversation should add value, and every meeting you book should be one you'd be happy to sit in yourself.

It's a demanding role, and we're upfront about that. In return, you'll be part of a fast-growing business at a pivotal moment, with a real say in how our SDR function is built. Who we're looking for We want a natural conversationalist: charismatic, warm, sharp and tenacious. Someone who genuinely enjoys talking to people and is willing to put the work in every day.

A connector. You build rapport quickly and make prospects feel heard, whether they're an HR Manager or a Finance Director. Naturally curious. You ask the questions others don't, research properly and connect the dots between what a prospect says and what they actually need. Conversion-focused. You care about quality, not activity for its own sake.

You don't throw things at the wall to see what sticks. Brilliantly organised. You can manage a busy inbound queue, follow-ups and outbound campaigns without anything slipping through the cracks. A proper nurturer. You know that not every lead is ready today, and you stay in touch in a way that's useful, not pushy. Creative.

You'll pick up the phone, record a personalised video and find ways to stand out in crowded inboxes. Self-driven. You own your day, set your own pace and don't need to be managed into activity. A fantastic experience for every prospect. Whether or not they buy, people should come away thinking well of Mintago. What you'll be doing Owning inbound in HubSpot.

Work a high volume of leads from LinkedIn, Meta, our website and webinars, with varying levels of intent. Respond fast, run good discovery and qualify MQLs into SALs. Building outbound. Help us unlock a new revenue stream through cold calling, personalised email, LinkedIn and video. Build ICP lists and enrichment workflows in Clay, and prioritise accounts using intent signals.

Running great discovery. Uncover pain points, challenges and buying stage, and understand exactly why Mintago is relevant to each business. Nurturing properly. Keep warm leads engaged until the timing is right, with outreach that adds value every time. Partnering with our Account Executives. Book qualified meetings, brief AEs before every call, and support them through to close.

Selling into HR and Finance. Speak credibly about salary sacrifice, pensions, tax and National Insurance savings to both audiences. Building your presence on LinkedIn. Post, engage and use video so prospects recognise and trust you before you reach out. Feeding back to the wider GTM team. Share what you're hearing in the market to sharpen our personas, messaging and campaigns.

Keeping HubSpot clean. Complete, accurate, up-to-date records, every time.

What you'll bring

Due to the volume of applications, we're prioritising candidates with: At least 2 years in a B2B SDR or BDR role, handling a high volume of inbound leads. Strong outbound experience: cold calling, personalised email and multi-channel campaigns. Proven outbound success will really set you apart. Experience in a fast-paced, high-growth environment where you've had to figure things out rather than follow a mature playbook.

Experience selling into HR and Finance stakeholders. An HR, benefits, FinTech or B2B SaaS background is a big plus. A working understanding of tax and National Insurance, or the curiosity to get there quickly. Confidence qualifying with BANT or GAP selling, and knowing the difference between a curious prospect and a real opportunity.

Hands-on experience with HubSpot and Clay, and genuine excitement about automation and enrichment. This probably isn't for you if… We'd rather be honest now than waste anyone's time. You rely on AI-generated emails and think that's good enough. You prefer to spray and pray rather than qualify properly. You need a lot of hand-holding to plan and manage your day.

You let a rejection affect your next call. You're happy for work to be "done" rather than done well. How we measure success SALs created: meetings that hold and meet the quality standards agreed with the AE team. Pipeline value generated: total revenue potential added to the AE pipeline. MQL to SAL conversion rate: how well you qualify inbound, which shows whether you truly understand our ICP.

Benefits

MacBook Pro work kit, plus a budget to set up your home office Hybrid and flexible working Discretionary unlimited leave, plus your birthday off £300 a year for your own learning and development Private medical insurance (Vitality), life insurance (MetLife) and a cash plan (Medicash) Enhanced parental leave that increases with tenure (first level at 9 months, second at 2 years) Pension matched up to 4% through our salary sacrifice scheme Cycle to work and electric vehicle schemes Mobile and technology salary sacrifice Discounts on groceries, gyms and holidays Why join Mintago?

We're not a perks platform. We help employers care for their people's financial health through pensions, salary sacrifice, financial education and advice. Our product solves a problem that genuinely matters. If you're good at this, you won't be an SDR forever. We're building a sales organisation that rewards performance and develops people into the next stage of their careers.

We grow together. Our hiring process We aim to get back to you within 1–2 working days after each stage, and to complete the process within 2–3 weeks of your first call. We'll keep every active applicant updated throughout. We sometimes receive more applications than we can review, but we try to respond within a week.