Consumer Insights Manager

With 1,300 employees, 18 global facility locations and selling in over 80 countries, the Johnson Outdoors team is continuing to grow!

The Consumer Insights Manager builds Johnson Outdoors’ understanding of consumers, markets, categories, and competitors and translates that understanding into actionable recommendations. Leads qualitative and quantitative research studies, integrates findings from primary and secondary sources, and partners with Marketing, Product Management, Innovation, and other cross-functional teams to inform strategy, product development, positioning, communications, and business decisions.