Director, Corporate Communications and Marketing

Established in 1966, the Hong Kong Trade Development Council (HKTDC) is a statutory body that promotes, assists and develops Hong Kong’s trade, with the support of our 51 offices worldwide. We help businesses large and small connect with growth and collaboration opportunities globally, while highlighting Hong Kong’s unique strengths and advantages and reinforcing its dual role as superconnector and super value-adder, linking China and the world.

We do so via our international trade fairs, industry conferences and industry missions, offering innovative offline-online event experiences. From embarking on missions to staging Hong Kong pavilions at leading mainland and overseas fairs as well as roadshows, our outreach also fosters opportunities and strengthens ties with the Chinese Mainland and our many international trading partners.

In a world marked by constant change, our programmes provide comprehensive tailor-made support to help businesses, in particular SMEs and start-ups, be future-ready and thrive. Complementing this, our research reports and digital news channels offer the latest market information to enable businesses to make informed business decisions and accelerate their expansion plans.

As we celebrate our 60th anniversary in 2026 and begin a new three-year business cycle, our mission remains as strong as ever to help Hong Kong thrive in trade and businesses succeed in the ever-changing landscape. The Position Reporting to the Associate Executive Director, Finance and Professional Services, the Director, Corporate Communications and Marketing provides leadership for HKTDC’s corporate communications, public affairs, corporate marketing and brand strategy, working across all clusters and its global network.

The candidate will: Lead the Corporate Communications and Marketing Department to protect and advance HKTDC’s brand through marketing, communications, media and social media, media/publicity partnerships, executive profiling and public affairs management, while building goodwill among stakeholders; Develop messaging, themes and campaigns to promote Hong Kong among local, regional and international business communities, leveraging the Council’s trade promotion programme including trade fairs, conferences, missions, and working closely with the Council’s worldwide network of offices, external organisations and agencies; Contribute to the Council’s business objectives by devising publicity and corporate marketing communication strategies at corporate and cluster/ sector project levels; Directly support the communications and media needs of the Chairman and Executive Director; Perform any other duties as directed by the Associate Executive Director, Finance and Professional Services.

Corporate Communications and Public Affairs Develop strategy for, and supervise operations of the Council’s overall Corporate Communications functions which include corporate publishing, publicity and external communications, executive profiling, as well as external communications including speaking engagements for Chairman, Executive Director and the Directorate; Develop strategy and manage the Council’s centralised press and publicity function with local, regional and international scope, and at corporate and cluster/project level, leveraging media partnerships, content and editorial strategy and production, serve as spokesperson when required; Manage Public Affairs including drafting papers and organising HKTDC’s participation in Legislative Council meetings and managing positive relations with District Councils, NGOs, interest groups and other stakeholders; Manage the Council’s external digital platforms, websites and social media, including managing the Council’s worldwide social media and digital presence, and managing the Council’s internal content asset systems such as photo and video and corporate information archives; Supervise production of the Council’s corporate publishing, whose output includes Annual Report, Annual Plan, e-news, supervising production of video and multimedia content; Work closely with the core Management team to handle communication aspects of issues and crises; develop LTTs, manage media and coordinate internal, external communications messages and distribution channels.

Corporate Marketing and Branding Develop corporate brand strategy and oversee brand compliance across local, regional and international markets; Set directions and develop corporate messaging, marketing and communications campaigns to promote Hong Kong as a two-way business platform and an international hub for trade, investment, business, technology and innovation, sustainability, and creative and cultural sectors; Develop and manage technical platforms, campaigns, content and corporate compliance guidelines for corporate digital touchpoints such as websites, apps, chatbots, online forums, social media and others communication channels.

The Candidate The ideal candidate should have the following attributes: Functional Expertise Possess in-depth understanding of and experience in public policy, including government policy, international relations, public outreach and handling of reputational and communication issues. Knowledge of macroeconomics and political and cultural sensitivity in a business context is essential; Strong existing network at senior editor and management level with relevant international, regional and local contacts in mainstream, trade, social media and niche media; Strategic perspective and ability to think laterally across multiple disciplines are crucial, with past exposure to different types of local Hong Kong, Mainland and international corporate environments and sectors is an advantage.

Ability to manage multiple priorities, work at pace and meet tight deadlines; Updated knowledge of and practical experience in video production, digital marketing and production, social media marketing and analytics. Professional Experience Bachelor’s degree or above in Communication, Journalism, Public Administration/Public Policy, or related disciplines; Minimum 20 years of relevant experience in media, public affairs, corporate communications, corporate marketing, project publicity, team management and/or policy communications and stakeholder engagement with a range of international, regional and local Hong Kong perspective and experience, including at least 15 years’ management experience in leading large, diverse teams consisting of local and international staff with varied specialist skillsets and within matrixed organization structures; Working knowledge of and experience in digital marketing in terms of channel, platform and content management.

Personal Attributes An effective leader and excellent team player who is dedicated, flexible, analytical and meticulous, able to navigate effectively in complex, matrixed structures; An open, accessible personal style with a high level of energy and commitment; Excellent written and spoken English and Chinese (Cantonese and Putonghua) is essential.

Additional language is an advantage. Strong presentation and communication skills are critical. Remuneration and Benefits: The successful candidate will be offered a two-year contract with prospects for renewal upon expiry. Salary will be commensurate with qualifications and experience, plus an appropriate contract-end gratuity.

Medical benefits and annual leave will be offered. Application Procedure: If you want to join our team, please complete the application form on our website at http://www.hktdc.com/careers.html . Those who do not hear from us within EIGHT WEEKS after the closing date may assume their applications were unsuccessful. All information provided by applicants will be treated in strict confidence and used only for recruitment purposes.

Applicants may be considered for other suitable positions within the Council. Their personal data will be destroyed six months after the selection is finalised.