Marketing Specialist II

Coordinates marketing activities for the Office of Research and Partnership's (ORP) centers and institutes including web presence. Ensures sites and content are compliant and current with university standards and requirements. Writes and edits marketing and promotional copy for web pages and related digital content, translating program, center, and initiative information into clear, engaging, audience-focused messaging (marketing/content writing for general audiences).

Coordinates with internal stakeholders across the ORP units to gather and prioritize updates. Develops and maintains a repeatable process for reviewing, updating, and curating content across the full portfolio of ORP-related sites. Plans, creates and executes digital marketing campaigns to support ORP's enrollment, engagement, initiatives and outreach objectives with departmental stakeholders.

Reviews digital content for brand, accessibility, and quality standards to ensure compliance with university requirements with content contributors. Advises stakeholders on digital marketing approaches to improve audience engagement with university partners. Supports the development and distribution of email campaigns and the internal and external ORP newsletters, including setup, testing, and deployment.

Manages moderately complex web, email, and social media initiatives to support strategic priorities. Interprets, complies and analyzes campaign metrics and engagement data via email and web channels monthly, quarterly and yearly to identify opportunities to optimize performance and campaign effectiveness with marketing colleagues.

Manages and maintains internal and external digital mailing lists gathered for various ORP campaigns, newsletters, and events. Knowledge, Skills, and Abilities: Knowledge of digital metrics and analytics. Working knowledge of SEO best practices. Strong writing and editing skills, with the ability to produce clear, engaging marketing and web copy for non-specialist audiences.

Ability to coordinate with and gather input from multiple units and stakeholders to keep web content accurate and current. Ability to establish and maintain systematic processes and workflows for ongoing content curation and site updates. Ability to think critically and make optimization decisions tied to brand strategies across multiple digital channels.

Excellent organizational and time-management skills. Ability to maintain accuracy and attention to detail in completing tasks and reviewing information. Ability to receive and apply feedback, adapt to changing needs, and continuously improve processes and performance.