Senior Manager-Merchant Marketing & Engagement

JOB SCOPE SUMMARY The position is responsible for developing an effective Merchant marketing, engagement and offers strategy for Global Merchant Services team in order to drive merchant engagement, merchant activation, brand visibility at POS and enhance perception of Coverage in the market.

RESPONSIBILITIES

AND MEANS

• The candidate will have extensive experience in marketing and engagement to design and implement strategies to engage with merchants and drive billings and activations.
• The Senior Manager
• Merchant Marketing will require to work closely with various business functions and teams which include merchant acquisition and relationship management teams, aggregators and partnerships
• The key responsibilities of the role are listed as below. MERCHANT OFFERS, ENGAGEMENT & ACTIVATION
• Manage and implement marketing alliances/offers ( both Online and Offline ) to drive billed business for Hex. Digital Proprietary business
• Leverage 360 degree marketing channels to roll out marketing offers to customers
• Manage and optimize offers platforms ensuring maximum utilization and right targeting of offers to drive marketing campaigns
• Manage and launch Merchant Activation promotions to drive higher activation rates in the market
• Create new and innovative ways to engage with merchants at every stage of merchant lifecycle
• Drive Brand visibility and presence in the market through innovative Point Of Purchase collaterals
• Ideation and execution of various initiatives campaigns to enhance Perception of Coverage initiatives in the market across proprietary and acquiring bank partners
• Plan, execute, and measure experiments and A/B tests
• Overall program management in terms of managing program metrics, undertaking necessary marketing interventions/ campaigns to track program metrics to target, and enhancing program scope/scale, appeal and customer experience
• Work with internal Review Board stakeholders to approve marketing claims being used in creative work.
• Work closely with cross functional and external partners ( from various industries)
• Work with internal and external teams/stakeholders to achieve metrics/targets pertaining to all marketing programs MENTORING AND DEVELOPING TEAM
• Mentor on key skills with in merchant marketing for the team to develop further
• Collaborate and Train teams to implement optimized merchant/user experience
• Demonstrate multi-tasking abilities
• Guide team to lead with innovation COMPETITORS’ AND TECHNOLOGY WATCH
• Analyze and evaluate end-to-end merchant experience across multiple channels and customer touch points
• Monitor competitor activities / developments in the industry and work with the marketing team to define responses to competitor activities where appropriate.
• Identify trends and insights, and optimize spend and performance based on the insights
• Designing new and creative growth strategies Qualifications JOB KNOWLEDGE, SKILLS & ABILITIES
• Knowledge of marketing tactics and strategies required
• Ability to plan, strategize and execute marketing campaigns
• Ability to diagnose reports and analyze data
• Possess good time management and ability to multi-task
• Has good communication and interpersonal skills
• Able to work independently and proactively
• Familiar with content management systems is an added advantage
• Good understanding of the consumer financial services industry
• Ability to collaborate and work in a multi-cultural environment JOB QUALIFICATIONS
• Minimum 5-7 years of post-graduation experience, MBA preferred with experience in marketing
• Knowledge of payments and acquiring business is preferred, though not mandatory
• Good command over communication and ability to leverage relationships across various stakeholders in order to drive results
• Strong Influencing and collaboration abilities
• Good Thought Leadership for driving broad level strategies
• Strategic and Analytical focus ReqID: 18013815 Schedule (Full-Time/Part-Time): Full-time