Marketing Analyst

General Electric Credit Union is a not-for-profit, member-owned full service financial institution headquartered in Cincinnati with branches in Ohio and Kentucky. At GECU, we pride ourselves on maintaining quality service, being an employee-friendly workplace, and developing our team members while teaching you the skills to lead you to career advancement opportunities.

Overview

The Marketing Analyst is responsible for helping GECU make clear, data-informed marketing decisions that improve growth, engagement, member experience, and return on investment. This role connects marketing strategy to measurable outcomes by defining success metrics, evaluating campaign and channel performance, analyzing member behavior, and identifying the insights that drive results.

As a key driver of marketing performance storytelling, the Marketing Analyst turns those insights into compelling narratives that communicate impact, demonstrate return on marketing objectives, influence business decisions, and help shape future marketing strategy. The role partners closely with business leaders, while working with analytics and technology partners to ensure decision-making is supported by trusted data and scalable reporting resources.

Essential Responsibilities: Support marketing and organizational priorities by defining, tracking, and interpreting performance measures that align to business goals and member outcomes. Partner with internal stakeholders to clarify business questions, define measures of success, and ensure analytical work supports the intended marketing objective.

Collaborate with centralized analytics, data, and technology partners and contribute to ensure reporting, metric definitions, and shared insights are accurate, consistent, and scalable across the organization. Translate complex performance data into clear, compelling insights and narratives—delivered through dashboards, presentations, and summaries—that highlight campaign impact, member behavior, and business opportunities, enabling informed decision-making and actionable next steps for Marketing leaders.

Evaluate campaign performance through testing, targeting, and ongoing analysis to identify opportunities for optimization and measurable return on investment. Analyze member behavior, segmentation, lifecycle trends, and product usage patterns to support persona development, life-stage marketing, and personalized strategies that strengthen growth and engagement.

Understand and translate established benchmarks, standardized metrics, and reporting practices that improve performance visibility, measurement and ongoing decision-making. Maintain strong attention to data integrity, metric clarity, and reporting consistency by partnering with cross-functional partners to improve reporting quality and expand access to shared insights and analytical resources.

Provide ad hoc analysis, business presentations, and decision support for marketing initiatives, product campaigns, and strategic priorities. Serve as a proactive, self-directed team member who contributes positively both independently and in collaboration with others. Ensure work and supporting materials comply with applicable regulations, internal policies, and established standards.

Perform other duties as assigned in support of team and organizational priorities.

Education and Experience

Bachelor’s degree in Marketing, Analytics, Statistics, Business, Communications, or a related field required 3-5 years of experience in marketing analytics, business intelligence, data analysis, or a related field. Additional coursework or certifications in marketing analytics, business intelligence, or data visualization are a plus.

Experience in financial services, banking, credit union, or other regulated consumer environments preferred. Knowledge, Skills, and Abilities: Strong knowledge of marketing principles, campaign measurement, segmentation, targeting, and consumer behavior analysis; familiarity with persona development, lifecycle marketing, and campaign testing is preferred.

Strong analytical, problem-solving, and business-requirements gathering skills, with the ability to connect business needs into actionable recommendations. Working understanding of data governance, standardized business rules, metric definitions, data integrity, and shared reporting environments. Proficiency with analytics and BI tools (e.

g., Power BI, CRM, and Marketing Automation platforms), including advanced Excel skills (e.g., pivot tables, lookups, trend analysis). Working knowledge of SQL or similar data-querying tools, preferred. Strong written and verbal communication skills, including the ability to present insights clearly to non-technical stakeholders and leadership audiences.

Proven experience developing reports, dashboards, and performance insights that support business or marketing decision-making, including: analyzing campaign performance, audience behavior, segmentation, and key performance indicators. At GECU, we want to support your wellbeing by offering a wide range of benefits: Health, Dental and Vision insurance Life and Disability insurance options Paid Time Off starts accruing once hired and take your birthday off -paid 401k Retirement plan with up to a 10% match of your base gross compensation Tuition reimbursement opportunities professional development Volunteer opportunities -and earn additional PTO hours!

On-site clinics for Vaccines and Mammograms And many more! Come join GECU as we are a curated culture of respect, understanding, and mutual recognition. We believe forming bonds and connecting with each other only stands to strengthen the service we provide to our members in our mission of improving the Quality of Financial lives!

General Electric Credit Union is an Equal Opportunity Employer