Sales & Marketing Specialist

ULearn’s vision is a world where Learners everywhere become passionate about the power of taking control of their own learning. ULearn’s mission is to empower Learners everywhere through using and sharing proven, high leverage learning techniques in all of our content, programmes and courses. We want everyone at ULearn to commit to making a positive impact on the lives of everyone who interacts with any part of what we do.

ULearn is now opening dialogues with experienced Sales & Marketing Specialist to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

• PPC Google Ads are multilingual & multinational (Portuguese / Spanish / Italian / French and other languages are a big plus)
• Our content and reach is multinational and multilingual which presents the successful candidate with an interesting and challenging set of problems to solve
• You will report direct to the CEO. As such there are opportunities for the activated candidate to expand their role ULearn operates in a fast-paced entrepreneurial environment. We are looking for someone who would thrive in such a space. The candidate should possess a strong work ethic, as well as a genuine passion for digital data-driven marketing, advertising and, above all else, the ULearn mission, vision and values. Committ : make a positive impact on the lives of everyone who engages with the people, content and services of ULearn Ethics : uphold the ethical standards in dealing with Learners, colleagues and stakeholders Mind, Body, Spirit : we believe that everyone who works or learns with ULearn should stay healthy, happy and strong Activate : Delimit yourself - meditate on improvement. You can decide to have a higher level of involvement Team : there are no boundaries around quality. We work together to meet the needs of Learners everywhere Grow : you can be more than you are today. Everyone is accountable for their own improvement and the improvement of ULearn Win : ULearn is a business - we are working together and playing to win Respect : We value our people and encourage their development – there's no time for bullying or backbiting RESPONSIBILITIES Key Essentials Plan and execute digital marketing campaigns to our customers via Google Ads Once progress is being made discuss rollout of Bing, Instagram, Facebook Ads Review social media engagement on Facebook, Instagram, Tik. Tok Measure and report performance of all digital marketing & sales verticals to assess against goals (Return on engagement and KPIs) Plan, execute, and measure experiments and conversion tests Identify trends and insights, and optimize spend and performance based on these insights Job Type : Full-time, Contract Contract Length : 6-12 months (Extendible based on performance review) Pay : €40.00-€57,000.00 per year Bonus Pay : In addition to basic salary €1,000/Mth Performance Bonus based on reaching reasonable & agreed up sales targets Schedule : 09:00-17:30 / Flexitime (role is primarily performance based) Requirements MINIMUM QUALIFICATIONS: 3+ years proven working experience in digital marketing Demonstrable experience leading and managing PPC, Search, Display etc Campaign types, SEO/SEM, CRM, email, social media Experience in setting up and optimising channel campaigns Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Experience in optimising landing pages and user funnels Experience with A/B and multivariate campaign tests Solid knowledge of website analytics tools (e.g., Google Analytics, Facebook Analytics, Net. Insight, Omniture, Web. Trends) Knowledge of design programmes like Photoshop, In. Design Working knowledge of Demand-Side Platforms (e.g., Facebook Ads Manager, Rocket. Fuel, Media. Math, AAP) Experience in marketing automation and lead nurturing, working with platforms such as Hub. Spot, Marketo, Pardot, etc. Working knowledge of HTML, CSS, and JavaScript development and constraints Strong analytical skills and data-driven thinking Up to date with the latest trends and best practices in online marketing and measurement Strong Skills in Analysis
• Strong analytical abilities to evaluate end-to-end customer experience across multiple channels and customer touch points Detail Driven
• Optimizing existing and suggesting improvements to user funnels Creative
• Blue Ocean growth strategies using digital marketing channels Knowledge - identify emerging tech and provide thought leadership perspective for adoption where appropriate Evaluation
• Ability to iterate changes based on data Understanding of the international education industry would be a strong advantage to the candidate Education : Bachelor's Degree (or experience level in lieu thereof) Experience: Minimum of 3+ years Proven success in PPC, SEO & Digital Marketing experience Language : English (required) Portuguese (preferred) Spanish (preferred) Italian (preferred) French (preferred) Location : Hybrid remote in Dublin 2, CO. Dublin Benefits Bike to work scheme Company events Language training provided On-site parking Sick pay Work from home / hybrid