Social Media Executive (Content Strategist & Growth Marketing)

Content Strategist & Growth Marketing Executive Company: Tensor Labs Location: Onsite, Islamabad Type: Full-time About Tensor Labs Tensor Labs is a fast-moving, innovation-driven company where execution beats excuses. We’re building a brand that competes globally in tech and digital services — and we believe growth should be measurable, strategic, and data-backed.

We’re looking for someone who understands that content is not decoration — it’s a growth engine. Someone who thinks in funnels, conversions, SEO rankings, engagement metrics, and ROI — not just impressions. Role Overview We are hiring a Content Strategist & Growth Marketing Executive who will own our digital growth across websites, LinkedIn, Instagram, and search.

This is not a posting role. This is a strategy + execution + performance role. You will be responsible for: Driving organic growth through Technical SEO Optimizing website content for conversions Scaling LinkedIn & Instagram with measurable ROI Building authority-driven content strategies Turning content into inbound leads Your success will be measured in rankings, traffic growth, engagement quality, lead generation, and pipeline contribution — not just likes.

Key Responsibilities

1. Technical SEO & Website Optimization Conduct technical SEO audits (site structure, indexing, crawlability, Core Web Vitals, schema, internal linking). Optimize landing pages and service pages for search visibility and conversions. Improve keyword rankings for competitive tech-related queries. Implement on-page SEO best practices (meta tags, headers, keyword mapping, content optimization). Work with developers to resolve technical issues affecting performance. Track organic traffic growth, keyword positions, and conversion rates. Continuously improve website CTAs, funnels, and conversion flows.
2. Content Strategy & Authority Building Develop a data-driven content strategy aligned with business goals. Create SEO-optimized blogs, case studies, landing pages, and service content. Translate technical services (AI, ML, Web, Mobile, etc.) into client-focused, conversion-driven messaging. Build topical authority in targeted niches. Maintain brand consistency across websites and social channels.
3. LinkedIn & Instagram Growth (ROI-Focused) Develop growth strategies specifically for LinkedIn (company + leadership branding). Optimize LinkedIn pages for inbound lead generation. Plan and execute Instagram strategies aligned with brand positioning. Analyze engagement quality, not vanity metrics. Test content formats (carousels, thought leadership posts, short-form videos, etc.). Improve follower quality and conversion from social to website. Track ROI from social campaigns and organic efforts.
4. Growth Marketing & Performance Tracking Build growth experiments and test hypotheses. Use analytics tools to track KPIs across SEO, website, and social channels. Create monthly performance reports with actionable insights. Align marketing efforts directly with BD pipeline goals. Improve lead acquisition cost and marketing efficiency. Support outreach campaigns with optimized landing pages and content assets.

Requirements

Minimum 2–3 years of experience in Content Strategy, Growth Marketing, or SEO-focused roles. Strong experience in Technical SEO and on-page optimization. Proven track record of improving rankings, traffic, and conversions. Experience managing LinkedIn growth for B2B or tech companies. Understanding of ROI measurement in SMM.

Experience optimizing websites for lead generation. Ability to translate data into strategic decisions. Technical Skills Technical SEO tools (Google Search Console, GA4, Ahrefs, SEMrush, etc.) Keyword research & content clustering Website CMS familiarity Landing page optimization Conversion rate optimization (CRO) LinkedIn page & executive branding management Instagram growth strategies Analytics & reporting tools Nice to Have Experience in tech or digital services companies.

Familiarity with design tools (Canva, Figma). Understanding of CRM and marketing automation tools. Experience with Clutch, Google My Business, and review platforms.