SCM Manager

Your Tasks Category & Shopper Strategy: Develop category growth strategies based on shopper insights, market trends, and customer opportunities. Identify growth opportunities across categories, channels, and customers. Build compelling category stories and recommendations for customers. Value Creation & Customer Planning: Translate category and brand strategies into customer and channel plans.

Define activation priorities and growth initiatives to maximize commercial performance. Ensure plans reflect shopper behavior, customer needs, and channel dynamics. Shopper & Customer Marketing & Activation: Lead execution of category activation plans, consumer campaigns, visibility initiatives, and secondary placements.

Drive successful innovation launches and commercialization across customers. Sales Fundamentals Excellence: Ensure execution excellence across Distribution, Assortment, Visibility, Shelf Excellence, Promotions, and Secondary Placements. Monitor KPIs and identify actions to improve in-store execution performance. Business Insights & Performance Management: Analyze category, customer, and market performance to identify opportunities and risks.

Provide actionable recommendations through category reviews, post-evaluations, and business analyses. Support forecasting and annual business planning processes with insights and recommendations. Cross-Functional Collaboration: Partner with Sales, Marketing, Finance, Supply Chain, and RGM to deliver commercial objectives.

Act as the key S&CM expert for assigned categories and customers. Share best practices and support capability development across teams. People & Capability Development: Coach and support team members through guidance, knowledge sharing, and feedback. Foster a culture of ownership, collaboration, and continuous improvement.

Your Profile

• University degree in Business, Marketing, Economics or a related field.
• 2-4 years of relevant experience in category management, shopper/customer marketing, trade marketing, sales or commercial excellence.
• Good understanding of FMCG retail, customer economics, shopper behavior and category development.
• Experience creating category stories, customer recommendations and performance analyses.
• Strong analytical skills and advanced Excel / PowerPoint capability; experience with BI and market data is an advantage.
• Fluent Bulgarian and professional English.
• Strong commercial and analytical mindset, with the ability to turn insights into business opportunities.
• Customer-oriented and confident in category discussions with Sales and retailers.
• High ownership, prioritization and delivery focus.
• Clear communicator with strong stakeholder management and influencing skills.
• Collaborative and effective in a matrix across functions, markets and levels.
• Curious, structured and committed to continuous improvement and capability building. At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society. Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.