Social Media Marketing Executive

Key Responsibilities

Develop and execute social media marketing strategies to increase brand visibility and generate qualified leads. Manage and grow the company's presence across Facebook, Instagram, LinkedIn, YouTube, Google Business Profile, and other relevant platforms. Plan, create, and publish engaging content including posts, reels, videos, stories, case studies, and customer testimonials.

Design and manage paid advertising campaigns on Meta (Facebook & Instagram Ads), Google Ads, LinkedIn Ads, and YouTube Ads. Optimize ad campaigns to improve reach, engagement, lead generation, and return on investment (ROI). Coordinate with sales and business development teams to generate and nurture qualified leads. Manage website content updates and support SEO initiatives.

Conduct competitor analysis and identify market trends and opportunities. Build and maintain marketing funnels for customer acquisition and retention. Develop email marketing and WhatsApp marketing campaigns when required. Create branding and promotional campaigns for product launches, exhibitions, and special events.

Requirements

Required Qualifications Bachelor's Degree in Marketing, or a related field. 1 to 3 years of experience in Digital Marketing and Social Media Marketing. Experience working with startups as well as established organizations is preferred.

Required Skills

Hands-on experience with Meta Ads Manager (Facebook & Instagram Ads). Hands-on experience with Google Ads (Search, Display, Remarketing). Knowledge of LinkedIn Marketing and B2B lead generation campaigns. Strong understanding of content marketing and social media strategy. Knowledge of Canva, Adobe Creative Suite, or other content creation tools.

Experience with Zoho CRM and marketing automation tools is an advantage. Strong analytical, communication, and project management skills.

Preferred Qualifications

Experience in Uniform Manufacturing, Apparel, Fashion, is an added advantage. Experience generating B2B leads through digital marketing campaigns. Knowledge of marketing automation, email marketing, and lead nurturing strategies. Experience with Zoho CRM, Zoho Campaigns, or similar marketing platforms is an added advantage.

Benefits

What We Offer Competitive Salary Performance-Based Incentives Opportunity to Build and Scale Marketing Functions Career Growth in a Fast-Growing Company Dynamic and Creative Work Environment