Automotive Sales Manager HONGQI - UK

We are a fast-growing Chinese consumer electric vehicle (EV) and automotive brand preparing our full-scale launch across Europe. As Automotive Sales Manager (UK) you will be the key local driver for building and scaling our dealer network, marketing activities, and sales performance in the UK market. You will combine hands-on sales support, dealer development, marketing execution, and local market intelligence to help us rapidly establish a strong brand presence and achieve ambitious sales targets in one of Europe’s most promising EV markets.

This is a high-impact, entrepreneurial role ideal for someone who thrives in a dynamic, international environment and wants to play a central part in bringing a modern Chinese automotive brand to the UK.

Key Responsibilities

Develop and execute annual marketing and channel development plans for the UK market, including brand promotion, digital marketing campaigns, channel expansion, and local activation to drive sales targets. Build, develop, and manage the local dealer network : recruit, onboard, and continuously improve dealer sales capabilities; provide training, tools, and support to maximize dealer performance and lead conversion.

Manage local media, KOLs, influencers, and strategic partnerships to increase brand awareness, reputation and engagement among UK consumers and fleet customers. Monitor the effectiveness of market activities, providing data insights and strategic optimization recommendations. Design and optimize channel incentives and marketing support programs (promotions, bonuses, co-marketing funds) to boost dealer motivation, marketing efficiency, and overall terminal (dealer) performance.

Monitor local market trends, consumer insights, competitor activities, sales data, and inventory levels: provide regular analysis and recommendations to adjust marketing, channel, and sales strategies in real time. Oversee dealer inventory, orders and operational processes : resolve product-mix issues, delivery challenges, and day-to-day operational bottlenecks between dealers, headquarters, and logistics.

Ensure consistent brand standards across all touch-points: support dealers with showroom design, customer experience standards, campaign execution, service upgrades, and after-sales marketing activities. Required experience & Background 4–8 years of relevant experience in automotive or mobility channel sales/marketing (automotive/EV experience is a strong advantage).

Proven track record in dealer network development and channel management in the UK. Experience with B2B/B2C channel sales, dealer training, and performance management. Hands-on digital marketing and campaign execution experience.

Required Skills

& Competencies Strong commercial acumen and result-oriented mindset. Excellent analytical skills with the ability to translate data into actionable plans. Outstanding communication and relationship-building skills (dealers, partners, internal stakeholders). High energy, pro-activity, and ability to work independently in a fast-paced, international environment.

Cultural agility – comfortable working with a remote/Chinese headquarters team. Required Languages English (native or C2 level) – mandatory. Chinese is a big plus. Required Education Bachelor’s or Master’s degree in Business, Marketing, Sales, Economics, or related field. Required specifics As this position is a satellite to our Amsterdam-based European HQ, you’ll be required to work from home and travel occasionally to visit the channels, dealer and touch-points across UK.

Your home location should therefore be at a maximum 2 hours’ drive from Milton Keynes, such as Northampton, Bedford, Luton, Aylesbury, Oxford, or Cambridge.

What We Offer

On-Target Earnings – depending on your qualification-level – in the range of £80,000 to £93,750 gross per year, consisting of a competitive fixed base salary plus a 25% performance-based On-Target bonus linked to dealer development and sales targets. Company car or generous car allowance. 25 days holiday + bank holidays.

Pension contribution, Private Medical Insurance and a tax-free homeworking allowance of £6 per week. International growth opportunities within a rapidly expanding Chinese EV brand. Direct exposure to senior management and the chance to shape the Polish market entry from the ground up. A reference and background check will be part of the selection process.

WE WILL ONLY BE ACCEPTING APPLICATIONS FROM APPLICANTS, WITH AN UNRESTRICTED RIGHT TO WORK IN THE UK. ACQUISITION AS A RESULT OF THIS VACANCY IS NOT APPRECIATED.