Sales Engineer (Western Michigan)

Job Details: Job Location: Western MI Territory

• Grand Rapids, MI 49505, Position Type: Full-Time, Education Level: 4 Year Degree, Salary Range: Undisclosed, Job Shift: Day, Job Category: Sales Engineering, Welcome to Balluff Inc.! Balluff is a global leader in sensor technology and industrial automation. We help manufacturers improve efficiency, reduce downtime, and advance digitalization through innovative automation solutions. Join a company where your ideas matter, your expertise is valued, and your impact is real.

Position Summary

As a Sales Engineer at Balluff, you will drive growth within your assigned territory by identifying opportunities, developing customer relationships, and delivering automation solutions that solve real-world manufacturing challenges. This role combines relationship building, business development, and technical sales to help customers improve performance while driving growth throughout the territory.

Territory: Western Michigan Industry/Products: Prox sensors, Network blocks, cables, photoelectric sensors and RFID What You’ll Do Develop and execute account plans and sales strategies to achieve territory growth objectives. Identify, qualify, develop, and support opportunities for Balluff automation products and solutions.

Build and maintain relationships with customers, distributors, OEMs, machine builders, system integrators, and end users throughout the assigned territory. Develop relationships with stakeholders across operations, engineering, maintenance, purchasing, sales, marketing, and executive leadership. Evaluate customer applications and business objectives to identify opportunities for process improvement, cost savings, and operational efficiency.

Present and position Balluff technologies, products, and solutions to address customer requirements and business goals. Collaborate with Technical Application Support, Product Management, Industry Management, Customer Service, Marketing, and other internal resources to support customer opportunities. Develop knowledge of customer businesses, market conditions, industry trends, and competitive solutions.

Communicate the value of Balluff solutions and total cost of ownership to customers and prospects. Utilize CRM and business systems to manage opportunities, customer information, forecasting, and sales activities. Prioritize territory activities and effectively manage time, travel, and customer engagement efforts. Work Environment & Physical Requirements Field-based position requiring residence within the assigned sales territory (near Metro Grand Rapids) Frequent travel throughout the assigned territory to support customer, distributor, and business needs.

Frequent use of computers, mobile devices, virtual meeting platforms, and CRM systems. Work is performed in office, customer, warehouse, and manufacturing environments. Appropriate personal protective equipment (PPE) may be required when visiting customer facilities. Why Join Balluff? Competitive base salary + incentive program Company vehicle Comprehensive benefits package (medical, dental, vision, 401(k) match) Paid time off and holidays Training, development, and advancement opportunities Collaborative, innovative work environment Balluff is an equal opportunity employer.

We celebrate diversity and are committed to creating an inclusive environment for all employees.

Qualifications

What You Bring Bachelor's degree preferred. 2-6 years of experience selling industrial automation, technical solutions, or related technologies. Proven ability to identify new business opportunities, penetrate target accounts, and drive sales growth. Success building long-term customer relationships and expanding business within existing accounts.

Understanding of industrial automation technologies, manufacturing processes, and customer applications. Strong communication, presentation, negotiation, and problem-solving skills. Ability to engage effectively with both technical and non-technical stakeholders, from plant personnel to executive leadership. Experience using CRM tools and other business systems to manage opportunities and customer relationships preferred.

Self-motivated with the ability to work independently while collaborating effectively with cross-functional teams.