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Regional Brand Protection Manager - Greater China

Shanghai, ChinaFull-timePosted Sep 1, 2026

Job description

Your Tasks YOUR TASKS Are you looking for an exciting opportunity to enhance your career in a fast-paced environment? We are seeking an experienced Regional Brand Protection Manager in Greater China to join our global Brand Protection Unit. You will be part of a diverse and capable team responsible for the management of our anti-counterfeiting program in this important region.

In doing so you will: Lead a team of external consultants to drive our investigation and enforcement program across mainland China, Hong Kong, Macau, and Taiwan Conduct market surveys as required to monitor counterfeit prevalence in wholesale markets and retail chains Engage with regional and local E-Commerce and Social Media platforms to remove IP infringing content and develop O2O cases against high value targets (under guidance of the Global Online Investigation & Data Intelligence Manager) Liaise closely with internal departments, e.

g., Sales, E-Commerce, Quality and Consumer Interaction teams to raise awareness and maintain internal visibility of the counterfeit issue Become familiar with our Supply Chain footprint across the region and attain detailed knowledge of production, supply and distribution flows Develop product authentication expertise Collaborate with fellow BPU team members on joint projects, including improving internal systems and processes, and mapping global counterfeit trade routes Maintain accurate and up-to-date records in our ORIGO case management system Engage with and train regional Law Enforcement Agencies (LEA) including police and Customs at appropriate forums across the region Stay up to date on regional changes in IP law and regulations to ensure relevant enforcement and deterrence measures are pursued Manage administrative tasks as required Your Profile Background in brand protection, IP enforcement, security and/or criminal investigations, or a managerial background at Beiersdorf, with a strong international footprint, and at least 5-7 years of professional experience Bachelor’s degree in Criminology, Legal Studies, or related field Strong network with regional LEA, regulators and industry associations Excellent attention to detail and strong organizational skills Excellent written and verbal communication skills Fluent in English and Mandarin Chinese, spoken and written; Cantonese and German a plus Ability to prioritize and structure work effectively Ability to work independently and as part of a team Analytical, data-led and solution-oriented thinking Digital fluency, and experience with AI tools and approaches Motivated, constructive, and flexible working attitude Growth mindset and willingness to continuously improve processes, tools, etc.

Description copied from Beiersdorf's careers page. Read the full posting before you apply.

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