Principal Product Manager, Measurement, Planning & Optimization

Job Title: Principal Product Manager, Measurement, Planning & Optimization Job Type: Full-time, Hybrid in office in Boulder, CO. We have an in-office culture, with a minimum 3 days in the office (Tues-Thurs). Reporting To: Senior Director of Product Work Authorization: Applicants must have legal authorization to work in the U.

S. without the need for current or future sponsorship ABOUT BRANCHLAB Branch. Lab is transforming healthcare commercialization with Pathwai™, the industry’s first Semantic Activation Platform. Our AI-native technology helps leading healthcare organizations and their agencies make smarter commercialization decisions and connect patients, providers, and caregivers to life-improving therapies and resources.

Built for the evolving privacy landscape, Branch. Lab improves commercialization performance without relying on individual-level health information. By modernizing the industry’s technical infrastructure, we help organizations operate more efficiently and responsibly while improving how healthcare audiences are understood, reached, and engaged.

Branch. Lab is helping build a more intelligent, efficient, and responsible model for healthcare commercialization. THE OPPORTUNITY We're hiring a Principal Product Manager to lead Branch. Lab's Measurement, Planning & Optimization product strategy. This role owns the vision, roadmap, and business outcomes for one of the company's most strategic product areas: helping pharmaceutical marketers understand campaign performance, connect media exposure to healthcare outcomes, generate actionable insights, and make better investment decisions.

KEY RESPONSIBILITIES

• Measurement Product Strategy Own the long-term vision, positioning, and roadmap for Branch. Lab’s measurement and optimization platform across campaign performance, audience insights, attribution, outcome measurement, budget optimization, and AI-powered recommendations. Planning & Optimization Define how customers translate measurement insights into planning decisions, helping them evaluate performance, identify growth opportunities, optimize investments, and improve outcomes. AI-Powered Insights Shape an agent-first experience that enables users to ask questions across media, commercial, and healthcare datasets and receive actionable recommendations. Measurement Ecosystem Strategy Evaluate and define Branch. Lab’s approach to measurement partnerships, DSP integrations, outcomes datasets, clean rooms, privacy-safe measurement methodologies, and industry partnerships. Cross-Functional Leadership Partner across Product, Engineering, Design, Data Science, Commercial, Client Success, and Executive Leadership to align strategy with customer and business outcomes.

REQUIRED SKILLS

& EXPERIENCE - 8+ years of product management experience with significant ownership of measurement, analytics, attribution, media, or optimization products.

• Direct experience supporting pharmaceutical advertising measurement.
• Deep understanding of healthcare marketing measurement methodologies.
• Experience working with pharmaceutical brands, healthcare agencies, healthcare media organizations, or healthcare data providers.
• Strong understanding of patient audience activation, media performance evaluation, and healthcare outcome measurement.
• Experience building data-intensive products involving multiple datasets and fragmented data sources.
• Demonstrated success defining strategy and leading product initiatives from concept through launch and adoption.
• Strong analytical skills and comfort partnering with data science, analytics, and engineering teams.
• Experience influencing executive stakeholders and driving alignment across complex organizations.
• High-agency, entrepreneurial approach to product leadership.
• Candidates must have experience building or managing products related to pharmaceutical advertising measurement, healthcare media analytics, healthcare attribution, or healthcare outcomes measurement.

PREFERRED QUALIFICATIONS

• Experience with Crossix, Veeva, Pulse. Point, Deep. Intent, Komodo, Swoop, IQVIA, or similar healthcare measurement and media platforms.
• Experience with media mix modeling, attribution, incrementality testing, or advanced measurement frameworks.
• Familiarity with healthcare privacy requirements and measurement constraints.
• Experience building AI-powered analytics, recommendation, or decision-support products.
• Experience in adtech, martech, healthcare analytics, or media measurement platforms. WHAT SUCCESS LOOKS LIKE
• A clear and adopted measurement vision across Branch. Lab.
• Increased customer adoption of measurement and optimization capabilities.
• Increased revenue influenced by measurement-driven products.
• Productized and scalable healthcare measurement methodologies.
• Expanded planning and optimization capabilities powered by AI.
• Strong customer trust in Branch. Lab measurement outputs and recommendations.
• Meaningful differentiation versus competing healthcare measurement platforms. WHY JOIN BRANCHLAB?
• Competitive Salary & Comprehensive Benefits
• Small, Agile Team – Your work will have a direct impact
• Equity Opportunities – Grow with the company Equal Employment Opportunity Branch. Lab is an equal opportunity employer. We are committed to providing a workplace free from discrimination, harassment, and retaliation. Employment decisions are based on qualifications, merit, and business needs, without regard to race, color, religion, creed, national origin, ancestry, citizenship or immigration status, sex, pregnancy or related medical conditions, sexual orientation, gender identity or expression, age, disability, genetic information, marital, familial or caregiver status, military or veteran status, or any other characteristic protected by applicable law. Applicants and employees have the right to request a reasonable accommodation for a disability, pregnancy, childbirth or a related medical condition, or sincerely held religious belief or practice. To request an accommodation during the application or interview process, please contact people@branchlab.com. Branch. Lab prohibits retaliation against anyone who requests an accommodation, reports discrimination or harassment, participates in an investigation, or otherwise exercises rights protected by law.