Digital Marketing Manager (Individual Contributor Role)

We are looking for a dynamic and results-driven Digital Marketing Manager to lead our online growth initiatives. This is an individual contributor (IC) role ideal for a hands-on marketer who enjoys building and executing high-impact digital campaigns across multiple channels while closely tracking performance metrics.

You will be responsible for managing the full spectrum of digital marketing, from content and social media to paid campaigns and analytics, driving brand visibility and lead generation for TKCS and its in-house projects.

Key Responsibilities

Develop and execute digital marketing strategies across Google Ads, LinkedIn, Meta, and other platforms to drive qualified traffic and leads. Manage SEO/SEM, website content, and analytics to improve visibility and ranking. Create and schedule engaging content across social media, blogs, and newsletters aligned with brand objectives.

Plan and execute email marketing, remarketing, and drip campaigns to nurture leads. Analyze campaign performance, track KPIs (CTR, CAC, conversion, ROI), and generate actionable insights. Collaborate with internal teams (design, product, and leadership) to ensure marketing alignment across initiatives. Manage and grow organic and paid reach, ensuring consistent brand voice across platforms.

Stay updated with digital trends, automation tools, and new marketing technologies.

Requirements

Bachelor’s degree in Marketing, Business, or a related field (MBA preferred). 4–6 years of experience in digital marketing with proven campaign success. Strong knowledge of Google Ads, Facebook Business Manager, LinkedIn Campaign Manager, and SEO tools. Hands-on experience with Google Analytics, Tag Manager, and automation tool Zoho Marketing.

Ability to manage budgets, track ROI, and optimize performance continuously. Excellent communication and storytelling skills. Self-driven and capable of executing projects end-to-end without direct supervision.

Preferred Skills

Experience in B2B, SaaS, or EdTech marketing. Familiarity with Zoho Marketing Suite and marketing automation. Strong design sense using Canva or similar tools. Understanding of funnel-based growth and retention marketing.

Benefits

Competitive salary with annual retention bonus. Opportunity to work on diverse, innovation-driven projects. A culture that values creativity, ownership, and measurable impact. Access to cutting-edge tools and marketing tech stack. Department: Marketing & Growth Location: Hybrid, Office Location Noida Compensation: Up to ₹8,00,000 per annum + Annual Retention Bonus Employment Type: Full-time