Marketing Specialist - Core Brands

The Marketing Specialist is responsible for developing and executing data-driven marketing strategies that support long-term growth, sales, and brand awareness. Working under general supervision, this role analyzes market trends, member behavior, and campaign performance to shape strategic plans aligned with business goals.

The position collaborates cross-functionally to deliver integrated campaigns, measures results using KPIs, and optimizes performance.

Responsibilities

also include content development, ensuring legal and regulatory compliance, supporting product launches, engaging in community events, and maintaining adherence to credit union policies and internal controls.