Digital Experience & Analytics Specialist

At our core, RSL Life. Care provides care and services to veterans and seniors who live in our communities or are receiving support at home. Our vision of creating proud communities living their best lives is at the heart of everything we do as we continue to build upon our legacy of supporting veterans and their families for more than 100 years.

Joining us means becoming part of a large, purpose‑driven organisation where your expertise and compassion genuinely make a difference.

About the Role

We're looking for a Digital Experience & Analytics Specialist to play a key role in enhancing our digital presence, customer experience and marketing performance. Working closely with our Marketing & Content Specialist, you'll help drive digital engagement across websites, CRM platforms and marketing channels, while providing valuable insights that support smarter business decisions.

This is an exciting opportunity for a data-driven digital marketer who enjoys balancing hands-on execution with analytics, research and continuous optimisation. What You'll Be Doing Deliver digital marketing campaigns that drive brand awareness, engagement and lead generation. Manage and optimise third-party websites and online property listings.

Support CRM marketing activities, including customer journeys, segmentation, workflows and database management. Assist with marketing automation initiatives to improve customer nurturing and conversion. Maintain digital assets and ensure brand consistency across all channels. Lead digital analytics, reporting and performance measurement.

Develop monthly dashboards and provide actionable insights to stakeholders. Coordinate customer experience surveys and annual brand tracking research programs. Contribute digital expertise to broader marketing campaigns, initiatives and strategic projects.

About You

5+ years' experience in digital marketing or a similar role. Strong experience in analytics, reporting, customer insights and research.

Qualifications

in Marketing, Communications or a related discipline. Experience working with CRM platforms, CMS websites, marketing automation and social media channels. Advanced skills in Microsoft Office, particularly Excel and PowerPoint. Excellent organisational and stakeholder management skills. The ability to translate data into meaningful insights and recommendations.

Why Join RSL Life. Care? When you join us, you'll be part of an organisation that genuinely values its people and the communities we serve. We offer: Salary packaging benefits of up to $15,900 per year 17.5% annual leave loading Fitness Passport membership Maxxia Rewards with discounts across hundreds of retailers A supportive, values-driven culture where your work has real purpose Our commitment to diversity: We are proud to stand for our unique values: Do the Right Thing, Aim Higher, Care from the Heart, and Act as One team.

We welcome and encourage applications from people across our diverse community, especially from Veterans, current serving ADF personnel, their families and Aboriginal and Torres Strait Islander applicants. We believe everyone has the right to feel safe, respected, valued and heard regardless of their gender, sexual orientation, ethnicity or disability.

It is a mandatory requirement for a team member working in the Aged Care sector to have a valid Police Check or a valid National Disability Insurance Scheme (NDIS) check, or potentially both, to undertake the inherent requirements of the role. Clearances must be verified prior to commencing employment with RSL Life. Care.

Location North Sydney