Senior Director- Brand Marketing & Strategy

The Senior Director of Brand Marketing is a senior marketing leader responsible for strengthening, differentiating and growing the bank’s brand across customer and community touchpoints. Reporting directly to the Chief Marketing Officer, this role provides strategic leadership for the bank’s Advertising, Media, Brand Sponsorships, Events & Hospitality, Regional Events and Branch Merchandising programs.

This leader will translate the bank’s brand strategy into compelling, integrated experiences that build awareness, consideration, preference and loyalty among current and prospective, personal and business customers.